As everything in life, there are no easy short-cuts that will ensure quality leads land on your loading dock. Most everything in life worth achieving is a long-term effort.
So it is with content marketing & marketing automation for industrial
My customers and prospects often ask me the quickest way to generate leads using web-based tactics. I remind them there is NO QUICK WAY. However, there are two components that will offer a SURE WAY to improve your brand image, top-of-mind awareness and, ultimately leads.
YOU MUST HAVE A CONTENT MARKETING & MARKETING AUTOMATION EVANGELIST
Yep, a sure-fire evangelist that knows your industrial market. An evangelist that knows both traditional marketing as well as new media marketing. Why? Because as good as the web and new media can be, it is ALWAYS better integrating the old marketing tactics that work with the new stuff. (i.e. SEO, industrial content marketing, marketing automation, A/B testing, analytics, PPC, social marketing, etc., etc.)
Now…an evangelist can come in many forms.