The savvy industrial marketer who takes advantage of his competitors’s lack of know-how concerning digital opportunities, will emerge as the dominate brand in his industrial niche.
To achieve digital dominance, or a digital moat, takes total commitment from the C-suite and a commitment to change the way you view your buyer. It takes a GREAT COACH and a TEAM.
The Repp Group takes a holistic approach and works with Partners that work best for you. Partners that achieve results. YOUR LEAD TEAM.
When you get down to it, there is probably little difference between your industrial products and your competitors’ in purely functional terms. Customer perception often determines why one is chosen over another. In the age of mobile, search & social, the brand customers feel best about wins. We partner with Maxwell+Miller so that your brand wins in the industrial marketplace.
Much like accounting software connects all your financial assets, marketing automation, such as HubSpot, can now connect all your marketing assets…whether online or offline. Managing your marketing assets with dashboards that immediately tell you what works and what does not work, gives your industrial enterprise a huge competitive advantage. If fact, allows you to build a digital moat around your business.
Semrush is simply the best software-as-a-service tool on the web for market research. With a huge complement of tools and add-ons, Semrush provides all the competitive tools that Google Analytics lacks for competitive analysis
If your business has made the wise decision to be on the HubSpot platform you need a Platinum-Tiered HubSpot partner. PrimoCoding is all of that & then some.
When I first meet my industrial marketing friends that want to get more aggressive on the web, I often ask the following question: “If we can help you improve your sales numbers by 50% could you handle the additional volume on your plant floor?” If there is hesitation, I realize they may not be ready for increased branding & lead generation via the web. If industrial owners realize something has to change, I always recommend Steve Cummings at SPC Consulting, a former President and CEO for industrial. Steve will become your trusted partner and bring an unbiased look, offer suggestions and guide you through change and move your industrial business ahead.
As a mentor & subject matter specialist for SCORE, Tom can not only bring web marketing expertise to your business, but also connect your business to a multitude of resources that will get you closer to your goals and ultimate success.
When needed, The Repp Group contracts with competent technical writers. Our writers not only write well…they have Phd’s in mechanical engineering, computer science & professorships at major universities. They know this stuff & know how to write to attract leads from your engineering and technical audience!