The Importance of Regular Website Updates for Industrial Marketers
Reflecting Industry Trends and Innovation
The industrial landscape is constantly evolving with technological advancements, changing customer preferences, and emerging market trends. By regularly updating their websites, industrial marketers can showcase their ability to stay at the forefront of industry developments. This demonstrates a company's commitment to innovation and keeps visitors engaged and informed about the latest offerings, products, and services. Regular updates also help industrial marketers adapt their website content to address the evolving needs of their audience's persona, ensuring that they remain relevant in a competitive market.
Keep in mind a website is now your most customer facing marketing asset. I have over 25 years experience helping industrial marketers navigate the web and rarely do they update their website's as often as they should. This needs to change in the brave new world of search, social, mobile and AI.
I can' t tell how many times I researched a product or service online and been turned off by a poorly designed and outdated website and moved on to the next competitive website. I'm sure you can relate to similar experiences.