What Percentage Should Mid-size B2B Industrials Spend on Digital?
The Short Answer ... 5%-10% of sales
In an era dominated by digital transformation and online connectivity, it may come as a surprise that many B2B industrial businesses have been slow to embrace the full potential of the web as a channel to market.
Therefore many in the mid-size market have been slow to allocate budgets for digital marketing other than basic websites.
I have recently written a couple blog articles that delve into the subject of budgets for digital marketing with a focus on SEO.
I focus on SEO because I almost always see B2B industrials develop great websites with a little content and then ignore the SEO aspects of digital marketing.
Why put out your sign on "Main Street" if you cover your most customer facing marketing tool with a blanket?
Here are couple blog articles that focus on costs to do digital marketing right with successful outcomes:
- Optimizing Success - The Ideal SEO Budget for B2B Industrial
- The Right Budget for SEO Marketing for Mid-Size B2B Industrials
Need a little help crafting your B2B marketing strategy? , give me a call or contact me via email.