--- title: | Industrial Marketing description: Industrial Marketing | --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Your Competitors Are Becoming Easier to Find Than You Are. ##### Industrial buyers are changing how they discover and evaluate suppliers. [The Digital Moat™](https://www.thereppgroup.com/what-is-the-digital-moat-framework) helps turn your company's hard-earned expertise into the visibility, authority and trust needed to compete in an AI-driven world. ![](https://www.thereppgroup.com/hubfs/images/Tom-Repp-Front-page-transparent.png) [![](https://www.thereppgroup.com/hubfs/Images_for_blog_posts/digital%20moat%20for%20industrial%20marketing%20strategy.jpg)](https://www.thereppgroup.com/the-digital-moat-framework-for-industrial-leaders) [Industrial Marketing,](https://www.thereppgroup.com/tag/industrial-marketing) [AEO (Answer Engine Optimization) for B2B,](https://www.thereppgroup.com/tag/aeo-answer-engine-optimization-for-b2b) [Generative Engine Optimization,](https://www.thereppgroup.com/tag/generative-engine-optimization) [The Repp Group B2B Content REPPliKator](https://www.thereppgroup.com/tag/the-repp-group-b2b-content-repplikator) Feb 19 2026 #### [The Digital Moat Framework™ for Industrial Leaders](https://www.thereppgroup.com/the-digital-moat-framework-for-industrial-leaders) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/the-digital-moat-framework-for-industrial-leaders) [![](https://www.thereppgroup.com/hubfs/2025-03-B2B%20industrial%20brand%20visibility.jpg)](https://www.thereppgroup.com/why-brand-mentions-are-the-new-power-play-for-industrial-marketers) [Industrial Marketing,](https://www.thereppgroup.com/tag/industrial-marketing) [SEMrush,](https://www.thereppgroup.com/tag/semrush) [B2B industrial marketing,](https://www.thereppgroup.com/tag/b2b-industrial-marketing) [Generative Engine Optimization,](https://www.thereppgroup.com/tag/generative-engine-optimization) [AI marketing for B2B industrials,](https://www.thereppgroup.com/tag/ai-marketing-for-b2b-industrials) [The Repp Group B2B Content REPPliKator](https://www.thereppgroup.com/tag/the-repp-group-b2b-content-repplikator) Jan 22 2026 #### [Why Brand Mentions Are the New Power Play for Industrial Marketers](https://www.thereppgroup.com/why-brand-mentions-are-the-new-power-play-for-industrial-marketers) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/why-brand-mentions-are-the-new-power-play-for-industrial-marketers) [![](https://www.thereppgroup.com/hubfs/Images_for_blog_posts/digital%20moat%20for%20industrial%20marketing%20strategy.jpg)](https://www.thereppgroup.com/ai-is-the-new-moat-how-industrial-marketers-build-a-digital-fortress-or-get-left-behind) [Industrial Marketing,](https://www.thereppgroup.com/tag/industrial-marketing) [Content Marketing for Industrial Marketers,](https://www.thereppgroup.com/tag/content-marketing-for-industrial-marketers) [Industrial branding,](https://www.thereppgroup.com/tag/industrial-branding) [B2B content marketing](https://www.thereppgroup.com/tag/b2b-content-marketing) Aug 20 2025 #### [AI is the New Moat: How Industrial Marketers Build a Digital Fortress (or Get Left Behind)](https://www.thereppgroup.com/ai-is-the-new-moat-how-industrial-marketers-build-a-digital-fortress-or-get-left-behind) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/ai-is-the-new-moat-how-industrial-marketers-build-a-digital-fortress-or-get-left-behind) [![HubSpot vs Salesforce for mid-size B2B industrial](https://www.thereppgroup.com/hubfs/2025-06-HubSpot%20vs%20Salesforce%20for%20B2B%20marketing.jpg)](https://www.thereppgroup.com/hubspot-is-the-smart-crm-choice-for-mid-size-b2b-industrial-companies-a-practical-comparison-with-salesforce) [Industrial Marketing,](https://www.thereppgroup.com/tag/industrial-marketing) [marketing automation for industrial,](https://www.thereppgroup.com/tag/marketing-automation-for-industrial) [hubspot for industrial,](https://www.thereppgroup.com/tag/hubspot-for-industrial) [CRM for B2B industrial](https://www.thereppgroup.com/tag/crm-for-b2b-industrial) Jun 30 2025 #### [HubSpot is the Smart CRM Choice for Mid-Size B2B Industrial Companies: A Practical Comparison with Salesforce](https://www.thereppgroup.com/hubspot-is-the-smart-crm-choice-for-mid-size-b2b-industrial-companies-a-practical-comparison-with-salesforce) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/hubspot-is-the-smart-crm-choice-for-mid-size-b2b-industrial-companies-a-practical-comparison-with-salesforce) [![](https://www.thereppgroup.com/hubfs/Images_for_blog_posts/questioning_electric_motor_redesign-HECO_industrial.jpg)](https://www.thereppgroup.com/the-5-new-rules-of-search-key-takeaways-for-industrial-brands-in-2026) [Industrial Marketing,](https://www.thereppgroup.com/tag/industrial-marketing) [Industrial branding,](https://www.thereppgroup.com/tag/industrial-branding) [SEO strategy for B2B industrial,](https://www.thereppgroup.com/tag/seo-strategy-for-b2b-industrial) [B2B content marketing](https://www.thereppgroup.com/tag/b2b-content-marketing) Jun 27 2025 #### [The 5 New Rules of Search & Key Takeaways for Industrial Brands in 2026](https://www.thereppgroup.com/the-5-new-rules-of-search-key-takeaways-for-industrial-brands-in-2026) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/the-5-new-rules-of-search-key-takeaways-for-industrial-brands-in-2026) [![](https://www.thereppgroup.com/hubfs/Images_for_blog_posts/SEO_Results.jpg)](https://www.thereppgroup.com/why-seo-fails-for-mid-size-b2b-industrials-and-how-to-fix-it) [Industrial Marketing,](https://www.thereppgroup.com/tag/industrial-marketing) [SEO strategy for B2B industrial,](https://www.thereppgroup.com/tag/seo-strategy-for-b2b-industrial) [industrial digital marketing](https://www.thereppgroup.com/tag/industrial-digital-marketing) Mar 9 2025 #### [Why SEO Fails for Mid-Size B2B Industrials (And How to Fix It!)](https://www.thereppgroup.com/why-seo-fails-for-mid-size-b2b-industrials-and-how-to-fix-it) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/why-seo-fails-for-mid-size-b2b-industrials-and-how-to-fix-it) [![AI: The Key to Competitive Advantage for Mid-Size B2Bs](https://www.thereppgroup.com/hubfs/2024-03-ChatGPT%20logo-V2_03-07-2024.png)](https://www.thereppgroup.com/ai-the-key-to-competitive-advantage-for-mid-size-b2bs) [Industrial Marketing](https://www.thereppgroup.com/tag/industrial-marketing) Feb 11 2025 #### [AI: The Key to Competitive Advantage for Mid-Size B2Bs](https://www.thereppgroup.com/ai-the-key-to-competitive-advantage-for-mid-size-b2bs) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/ai-the-key-to-competitive-advantage-for-mid-size-b2bs) [![industrial branding with artificial intelligence](https://www.thereppgroup.com/hubfs/2023-10-Branding%20for%20B2B%20industrial%20is%20imperative.jpg)](https://www.thereppgroup.com/the-imperative-of-b2b-industrial-branding-in-an-era-of-ai-generated-content) [Industrial Marketing](https://www.thereppgroup.com/tag/industrial-marketing) Feb 9 2024 #### [The Imperative of B2B Industrial Branding in an Era of AI-Generated Content](https://www.thereppgroup.com/the-imperative-of-b2b-industrial-branding-in-an-era-of-ai-generated-content) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/the-imperative-of-b2b-industrial-branding-in-an-era-of-ai-generated-content) [![Industrial marketing strategy ](https://www.thereppgroup.com/hubfs/2023-06-B2B%20industrial%20marketing%20strategy.jpg)](https://www.thereppgroup.com/why-it-is-now-mandatory-for-mid-size-b2b-industrials-to-aggressively-embrace-the-web-as-a-channel-to-market) [Industrial Marketing](https://www.thereppgroup.com/tag/industrial-marketing) Feb 3 2024 #### [Why it is Now Mandatory for Mid-Size B2B Industrials to Aggressively Embrace the Web as a Channel to Market](https://www.thereppgroup.com/why-it-is-now-mandatory-for-mid-size-b2b-industrials-to-aggressively-embrace-the-web-as-a-channel-to-market) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/why-it-is-now-mandatory-for-mid-size-b2b-industrials-to-aggressively-embrace-the-web-as-a-channel-to-market) [![](https://www.thereppgroup.com/hubfs/2024-01-marketing%20burnout%20for%20B2B-v1%20marketers.png)](https://www.thereppgroup.com/the-cure-for-b2b-marketing-burnout-hubspot-marketing-automation) [Industrial Marketing](https://www.thereppgroup.com/tag/industrial-marketing) Feb 1 2024 #### [The Cure for B2B Marketing Burnout: HubSpot Marketing Automation](https://www.thereppgroup.com/the-cure-for-b2b-marketing-burnout-hubspot-marketing-automation) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/the-cure-for-b2b-marketing-burnout-hubspot-marketing-automation) [1](https://www.thereppgroup.com) [2](https://www.thereppgroup.com/tag/industrial-marketing/page/2) #### Why Use The Repp Group?     #### Come On...Marketers We Can Do Better! 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