--- title: 5 Reasons Marketing Automation for Industrial Must be Deployed description: Industrial marketers using marketing automation is still rare. Here are 5 reasons to take another look at marketing automation for industrial. image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/sherlock_holmes-2.jpg --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # 5 Reasons Marketing Automation for Industrial Must be Deployed ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) Jul 1 2016 [industrial marketing strategy,](https://www.thereppgroup.com/tag/industrial-marketing-strategy) [marketing automation for industrial](https://www.thereppgroup.com/tag/marketing-automation-for-industrial) ![sherlock\_holmes.jpg](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/sherlock_holmes-2.jpg?width=302&name=sherlock_holmes-2.jpg)I guess by Malcolm Gladwell’s “*10,000 hours of deliberate practice*” rule I am a “world-class” industrial internet marketer. Not sure, “world-class” is accurate, but I am confident that I offer more experience than most concerning the best way to leverage the web for industrial branding and lead generation. Given my knowledge and experience I believe the advent of marketing automation for industrial offers our rust-belted friends a unique opportunity. The folks that write the checks often ask me, “Tom, name the top business reasons why I should go down the marketing automation road.” So…after much deliberation and consulting with others knowledgeable about marketing automation for industrial…here you go. **Marketing Automation Gives the Industrial Marketer a Competitive Advantage:** There is concept that I write about often and it is [content saturation](https://www.thereppgroup.com/blog/why-understanding-content-saturation-is-a-bonanza-for-industrial-marketers). My point is…the majority of industrial marketers have not deployed a lot of content…**yet**. Manufacturers and industrial suppliers that sell pneumatic pumps, custom hydraulic manifolds or quench oil coolers simply don’t have the skills and manpower to create a lot of quality content.  Therefore, for most industrial marketers using marketing automation there is a clear path to online dominance. I confidently predict that the industrial marketers that fully embrace marketing automation and the content that goes with it will build a very nice [digital moat](https://www.thereppgroup.com/blog/industrial-marketers-time-to-outsource-your-content-marketing) around their business.  A lead generation dream. **“If You Can’t Measure It, You Can’t Manage It”- Edward Deming:** Most manufacturers and industrial suppliers measure everything, except their marketing. For the most part, sales & marketing initiatives are launched and run by gut instincts. Most are aware of marketing automation and how it works. However, I find that most believe it only measures web-marketing tactics. Not so fast, Tonto. A good marketing automation platform easily adapts to traditional channels such as trade journal ads, trade show events, direct mail…even cold calls. As I explained in a recent post, marketing automation is not a one-trick pony. If set up properly, marketing automation can measure and connect ALL of your marketing assets…even the old channels that still work. You can measure which web-based offer generates the most traffic and leads. You can measure which blog post generates the most traffic and leads. You can also measure which offer at your trade show generates the most web traffic and lead conversions. You can measure which email blast was the most effective at landing prospects at your trade show booth. And…yes, if attached to the right CRM, it also measures customer conversion rates. I cannot think of any marketing asset that marketing automation cannot measure. Don’t check your gut…check your marketing automation dashboard. Edward Deming would love marketing automation. **Content That Resonates with Your industrial Buyer:** We all know your industrial buyer is now in control. She wants the right content at the right time, in the right format.  Without marketing automation, it is impossible to greet your newly inspired buyer with the right content and in the context of their purchasing journey. Using advanced features of marketing automation it is possible to segment buyers into all kinds of buckets and then market accordingly. For example: - All buyers at a specific company - All buyers that have downloaded specific e-books, product specs, etc. - All buyers that have visited your website 30 times or more  (These are GOLD) - All buyers that watched a specific video - You are able to define your own marketing qualified leads & sales qualified leads (MQL & SQL) - Monitor specific buyers’ for social media activity - Easily determine your industrial branding efforts by measuring market reach in multiple channels such as industry groups in LinkedIn, mentions on twitter, etc. - And…the list goes on. By using marketing automation, your ability to segment and manage your contact database based on buyer behavior is only limited by your creativity and time. **Ease of Use and Reduced Costs:** I have worked with many industrial marketers that have used web-based tools to manage online marketing.  In my view, all have failed. They have cobbled together and wasted vast amounts of time & money by patching together HootSuite, Yoast, WordPress, Google Analytics, Unbounce, LeadLander and Salesforce. All these disparate platforms, unique passwords, different interfaces, managed costs… still makes my head spin. Without going into the weeds, my favorite marketing automation platform, HubSpot, manages everything…and then some. **IT Stays Out of The Marketing Loop:** For a skilled marketer, hosting a website on a marketing automation platform takes IT out of the loop. I have personally managed many content marketing efforts on HubSpot and the only IT folks I talk to is the terrific support group at HubSpot. Take another look at marketing automation and determine for yourself the business advantages it offers. [![89963b8f-7568-4f79-9d3d-1c4f35b7ce1e](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/89963b8f-7568-4f79-9d3d-1c4f35b7ce1e.png?width=634&height=175&name=89963b8f-7568-4f79-9d3d-1c4f35b7ce1e.png)](https://www.thereppgroup.com/blog-for-tom-repp?utm_referrer=https%3A%2F%2Fwww.thereppgroup.com%2Fdoes-my-industrial-marketing-strategy-need-a-coach) [![Mid-size industrials using SEO effectivelly](https://www.thereppgroup.com/hs-fs/hubfs/Book-Promo-CTA-1.png?width=634&height=175&name=Book-Promo-CTA-1.png)](https://www.thereppgroup.com/hubfs/2022-12-MASTER%20PP%20file%20for%20ebook-Do%20Your%20Brand%20and%20Sales%20Materials%20Greet%20Your%20Buyer-12-17-2022.pdf)   [![Subscribe to The Repp Groups Blog](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/Callout-Banner-Subscribe-1-May-11-2021-06-25-06-80-AM.jpg?width=634&height=175&name=Callout-Banner-Subscribe-1-May-11-2021-06-25-06-80-AM.jpg)](https://www.thereppgroup.com/blog-for-tom-repp/)   [![Request 30 Minute Consultation](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/Callout-Banner-Request-May-11-2021-06-25-04-10-AM.jpg?width=634&height=175&name=Callout-Banner-Request-May-11-2021-06-25-04-10-AM.jpg)](https://www.thereppgroup.com/consulting)   ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) #### Author:Tom Repp A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. [View all posts by Tom Repp](https://www.thereppgroup.com/author/tom-repp) ### Leave a Reply Your email address will not be published. Required fields are marked \* ###### [PREVIOUS Inbound Marketing for Industrial is Not a One-Trick Pony](https://www.thereppgroup.com/industrial-marketing-strategy/inbound-marketing-for-industrial-is-not-a-one-trick-pony) ###### [NEXT Industrial Content Marketing: Best Way to Improve Industrial Brand](https://www.thereppgroup.com/industrial-marketing-strategy/industrial-content-marketing-best-way-to-improve-industrial-brand) #### WATCH THIS and find out how to beat your rivals to the best industrial leads [![Image description](https://www.thereppgroup.com/hs-fs/hubfs/TRG-B2B%20Content%20REPPLIKATOR-logo-PNG-half-transparent-v2-4-1.png?width=280&name=TRG-B2B%20Content%20REPPLIKATOR-logo-PNG-half-transparent-v2-4-1.png "Image description")](https://www.thereppgroup.com/repplikator) [![](https://i2.wp.com/hubspot-academy.s3.amazonaws.com/prod/tracks/user-badges/d6b287413e59457fa6564d08c2da8154-1580141375300.png?w=840&ssl=1)](https://academy.hubspot.com/certification) [![](https://www.thereppgroup.com/hubfs/images/2019-09-Tom-Repp-SEMrush-certification-300x205.jpg)](##) ### RECENT POSTS ### FOLLOW US! [Follow us on LinkedIn](https://www.linkedin.com/in/tomrepp) [Follow us on Facebook](https://twitter.com/twrepp) ### TAGS - [industrial marketing strategy (158)](https://www.thereppgroup.com/tag/industrial-marketing-strategy) - [industrial content marketing (70)](https://www.thereppgroup.com/tag/industrial-content-marketing) - [B2B industrial marketing (52)](https://www.thereppgroup.com/tag/b2b-industrial-marketing) - [B2B content marketing (39)](https://www.thereppgroup.com/tag/b2b-content-marketing) - [AEO (Answer Engine Optimization) for B2B (29)](https://www.thereppgroup.com/tag/aeo-answer-engine-optimization-for-b2b) - [inbound marketing for industrial (27)](https://www.thereppgroup.com/tag/inbound-marketing-for-industrial) - [Industrial branding (20)](https://www.thereppgroup.com/tag/industrial-branding) - [marketing automation for industrial (17)](https://www.thereppgroup.com/tag/marketing-automation-for-industrial) - [Industrial Marketing (16)](https://www.thereppgroup.com/tag/industrial-marketing) - [industrial blogging (16)](https://www.thereppgroup.com/tag/industrial-blogging) - [SEO strategy for B2B industrial (15)](https://www.thereppgroup.com/tag/seo-strategy-for-b2b-industrial) - [brand strategy for B2B (15)](https://www.thereppgroup.com/tag/brand-strategy-for-b2b) - [Content Marketing for Industrial Marketers (14)](https://www.thereppgroup.com/tag/content-marketing-for-industrial-marketers) - [industrial brand strategy (14)](https://www.thereppgroup.com/tag/industrial-brand-strategy) - [content saturation for industrial (13)](https://www.thereppgroup.com/tag/content-saturation-for-industrial) - [integrating AI into industrial marketing (13)](https://www.thereppgroup.com/tag/integrating-ai-into-industrial-marketing) - [Generative Engine Optimization (11)](https://www.thereppgroup.com/tag/generative-engine-optimization) - [B2B Lead Generation (10)](https://www.thereppgroup.com/tag/b2b-lead-generation) - [GEO for industrial marketing (10)](https://www.thereppgroup.com/tag/geo-for-industrial-marketing) - [Search engines vs AI bots (10)](https://www.thereppgroup.com/tag/search-engines-vs-ai-bots) - [AI marketing for B2B industrials (9)](https://www.thereppgroup.com/tag/ai-marketing-for-b2b-industrials) - [Digital Moat Framework (9)](https://www.thereppgroup.com/tag/digital-moat-framework) - [LLM and B2B industrial marketing (9)](https://www.thereppgroup.com/tag/llm-and-b2b-industrial-marketing) - [digital marketing strategy for B2B (9)](https://www.thereppgroup.com/tag/digital-marketing-strategy-for-b2b) - [brand visibility (8)](https://www.thereppgroup.com/tag/brand-visibility) - [SEO strategy for B2B (7)](https://www.thereppgroup.com/tag/seo-strategy-for-b2b) - [industrial digital marketing (7)](https://www.thereppgroup.com/tag/industrial-digital-marketing) - [industrial lead generation (7)](https://www.thereppgroup.com/tag/industrial-lead-generation) - [hubspot for industrial (6)](https://www.thereppgroup.com/tag/hubspot-for-industrial) - [industrial marketing strategies (5)](https://www.thereppgroup.com/tag/industrial-marketing-strategies) - [B2B lead geneation (4)](https://www.thereppgroup.com/tag/b2b-lead-geneation) - [David Meerman Scott (4)](https://www.thereppgroup.com/tag/david-meerman-scott) - [The Repp Group B2B Content REPPliKator (4)](https://www.thereppgroup.com/tag/the-repp-group-b2b-content-repplikator) - [content marketing for industrials (4)](https://www.thereppgroup.com/tag/content-marketing-for-industrials) - [marcus sheridan (4)](https://www.thereppgroup.com/tag/marcus-sheridan) - [AI Commerce is here for B2Bs (3)](https://www.thereppgroup.com/tag/ai-commerce-is-here-for-b2bs) - [ChatGPT Agent for Industrial Marketing (3)](https://www.thereppgroup.com/tag/chatgpt-agent-for-industrial-marketing) - [Inbound Marketing (3)](https://www.thereppgroup.com/tag/inbound-marketing) - [Industrial Internet Marketing (3)](https://www.thereppgroup.com/tag/industrial-internet-marketing) - [SEMrush (3)](https://www.thereppgroup.com/tag/semrush) - [answer engine optimization (3)](https://www.thereppgroup.com/tag/answer-engine-optimization) - [content marketing strategy (3)](https://www.thereppgroup.com/tag/content-marketing-strategy) - [digital marketing for B2B (3)](https://www.thereppgroup.com/tag/digital-marketing-for-b2b) - [featured snippet (3)](https://www.thereppgroup.com/tag/featured-snippet) - [industry marketing strategy (3)](https://www.thereppgroup.com/tag/industry-marketing-strategy) - [pillar pages for industrial (3)](https://www.thereppgroup.com/tag/pillar-pages-for-industrial) - [Custom GPT for B2B marketers (2)](https://www.thereppgroup.com/tag/custom-gpt-for-b2b-marketers) - [Mark Schaefer-Marketing Author (2)](https://www.thereppgroup.com/tag/mark-schaefer-marketing-author) - [content marketing for industrial (2)](https://www.thereppgroup.com/tag/content-marketing-for-industrial) - [content saturation (2)](https://www.thereppgroup.com/tag/content-saturation) The Repp Group, 7250 Eagle Terrace, Mattawan, MI 49071. Phone: [269-375-0349](tel:269-375-0349) [Follow us on LinkedIn](https://www.linkedin.com/in/tomrepp) [Follow us on Facebook](https://twitter.com/twrepp) ![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2") ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tom Repp", "url" : "https://www.thereppgroup.com/author/tom-repp" }, "dateModified" : "2023-10-24T17:40:25.656Z", "datePublished" : "2016-07-01T00:00:00.000Z", "headline" : "5 Reasons Marketing Automation for Industrial Must be Deployed", "image" : [ "https://www.thereppgroup.com/hubfs/Imported_Blog_Media/sherlock_holmes-2.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.thereppgroup.com/industrial-marketing-strategy/5-reasons-marketing-automation-for-industrial-must-be-deployed", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.thereppgroup.com/hubfs/The-Repp-Group-Logo-2025-r2-3.png" }, "name" : "The Repp Group" } } ```