Many times my business peers accuse me of just promoting content or inbound marketing for an industrial marketing strategy.
I guess that is the hazard of passion.
You bet…I am excited about inbound marketing for industrial, but I have never advocated JUST inbound marketing as the only channel to market.
I am excited about the early adaptors of inbound marketing for my industrial marketing friends. Long term, a coherent inbound marketing strategy can build a significant competitive advantage…or, as I call it, a “digital moat”.
However, inbound marketing alone will not provide sustainable marketing success.
Inbound marketing using marketing automation platforms can be integrated into every one of your traditional marketing channels…at least, the ones that are still working:
Every one of your traditional channels can be more effective with inbound marketing:
- Industry trade shows
- Direct mail
- Ads in industrial trade journals
- Transform cold calls in warm calls
- E-mail marketing
- Online paid advertising
- Industry directories such as ThomasNet & GlobalSpec (Now IHS Engineering360)
Want to know more?
Download my eBook that provides innovative ways to integrated traditional channels to market (….as long as they work) with the up & coming, new kid on the block.
A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. View all posts by Tom Repp