--- title: [Book Review] Vanquish Your Competitors Using Industrial Content Marketing description: Need to pump up your industrial content marketing strategy? Want to vanquish your competitors? Pick up Bruce McDuffee’s book, The New Way to Market for Manufacturing. image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/New-Way-Cover-paperback_200-hires.png --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # \[Book Review\] Vanquish Your Competitors Using Industrial Content Marketing ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) Sep 16 2016 [industrial content marketing,](https://www.thereppgroup.com/tag/industrial-content-marketing) [industrial lead generation,](https://www.thereppgroup.com/tag/industrial-lead-generation) [content saturation for industrial](https://www.thereppgroup.com/tag/content-saturation-for-industrial) ![New-Way-Cover-paperback\_200-hires](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/New-Way-Cover-paperback_200-hires.png?width=156&height=249&name=New-Way-Cover-paperback_200-hires.png)I recently meet with my friend Bruce McDuffee, a fellow industrial marketing consultant for breakfast at the Content Marketing Institute conference in Cleveland. Bruce and I have talked numerous times on the phone and have produced a couple podcasts together at www.mmmatters.com. Since the first time I stumbled on Bruce’s *[Manufacturer’s Growth Manifesto](https://mmmatters.com/manufacturers-growth-manifesto/)* , I knew we were fighting the same, rust-belted, demons that hold back dramatic growth in the industrial sector. Bruce and I are “brothers” when it comes to industrial marketing. Bruce and I read off the same page.  In this case, we read off the same book. Bruce, recently released his book, [*The New Way to Market for Manufacturing, Innovation That Grows Your Business*](https://www.amazon.com/New-Way-Market-Manufacturing-Innovation/dp/0692645365/). If you want to gain competitive advantage and improve your company’s growth rates, learn how to leverage industrial content marketing to pump up your industrial marketing strategy. As Bruce says, “This is a gigantic opportunity”.  Put another way, “Your manufacturing company is sitting on a gold mine”, says McDuffee. I could not agree more. Bruce’s book is easy to read, well organized and contains actionable steps with easy-to-follow outlines on tactics industrial marketers need to embrace now…to stay competitive in the digital age. There is one catch to this dominating marketing tactic…**[first movers win](https://www.thereppgroup.com/blog/why-understanding-content-saturation-is-a-bonanza-for-industrial-marketers)** **[PURCHASE *The New Way to Market for Manufacturing*](https://www.amazon.com/New-Way-Market-Manufacturing-Innovation/dp/0692645365/)** For more info on what **The Repp Group** can do for your industrial marketing & lead generation…**CLICK BELOW** [![Subscribe to The Repp Groups Blog](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/Callout-Banner-Subscribe-1-May-11-2021-06-22-23-39-AM.jpg?width=634&height=175&name=Callout-Banner-Subscribe-1-May-11-2021-06-22-23-39-AM.jpg)](https://www.thereppgroup.com/blog-for-tom-repp/) ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) #### Author:Tom Repp A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. 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