--- title: "[Podcast] David Meerman Scott: New Rules of Industrial Marketing" description: "David Meerman Scott: Let the best selling author and a premier thought-leader shake up your industrial marketing strategy & create a competitive edge" image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/Googles-featured-snippet-for-the-industrial-marketer-ahrefsv1-768x437.jpg --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # \[Podcast\] David Meerman Scott: New Rules of Industrial Marketing ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) Oct 7 2016 [industrial marketing strategy,](https://www.thereppgroup.com/tag/industrial-marketing-strategy) [content saturation for industrial](https://www.thereppgroup.com/tag/content-saturation-for-industrial) ![david-meerman\_scott.jpg](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/david-meerman_scott-2.jpg?width=295&name=david-meerman_scott-2.jpg)I had the fortunate opportunity to speak with David Meerman Scott when he was in Kalamazoo a while back.  David is the best-selling author of [*The New Rules of Marketing & PR*](https://www.davidmeermanscott.com/books) and also [*The New Rules of Sales & Service*](https://www.davidmeermanscott.com/books). David is also a keynote speaker for dozens of events…focused on the changing dynamics of marketing.  More specifically, the changing behavior of your industrial buyer. While in Kalamazoo, David was kind enough to endorse my e-book ,  [*The Essential Guide to Industrial Marketing…The Inbound Way*](https://www.thereppgroup.com/essential-guide-to-industrial-marketing...the-inbound-way). I then introduced David to my friend, Bruce McDuffee from [Manufacturing Marketing Institute](https://mmmatters.com). David was also kind enough to be interviewed by Bruce for his popular podcasts. **Anyway…if you want to create a competitive advantage in your industrial niche using industrial content marketing, please listen to Bruce McDuffee and David Meerman Scott discuss the [*New Rules of Sales & Marketing in Manufacturing*](https://www.mmmatters.com/podcast/2016/10/new-rules-marekting)….plus, find out how *NewsJacking* works for the B2B manufacturing market.** For more info on what **The Repp Group** can do for your industrial marketing & lead generation…**CLICK BELOW** [![Request 30 Minute Consultation](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/Callout-Banner-Request-May-11-2021-06-22-23-11-AM.jpg?width=634&height=175&name=Callout-Banner-Request-May-11-2021-06-22-23-11-AM.jpg)](https://www.thereppgroup.com/consulting) [![Subscribe to The Repp Groups Blog](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/Callout-Banner-Subscribe-1-May-11-2021-06-22-23-39-AM.jpg?width=634&height=175&name=Callout-Banner-Subscribe-1-May-11-2021-06-22-23-39-AM.jpg)](https://www.thereppgroup.com/blog-for-tom-repp/) ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) #### Author:Tom Repp A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. 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Required fields are marked \* ###### [PREVIOUS \[Book Review\] Vanquish Your Competitors Using Industrial Content Marketing](https://www.thereppgroup.com/industrial-marketing-strategy/industrial-content-marketing/book-review-vanquish-your-competitors-using-industrial-content-marketing) ###### [NEXT 2017 Predictions and CALLS TO ACTION for the Industrial Marketer](https://www.thereppgroup.com/industrial-marketing-strategy/2017-predictions-and-calls-to-action-for-the-industrial-marketer) #### WATCH THIS and find out how to beat your rivals to the best industrial leads [![Image description](https://www.thereppgroup.com/hs-fs/hubfs/TRG-B2B%20Content%20REPPLIKATOR-logo-PNG-half-transparent-v2-4-1.png?width=280&name=TRG-B2B%20Content%20REPPLIKATOR-logo-PNG-half-transparent-v2-4-1.png "Image description")](https://www.thereppgroup.com/repplikator) [![](https://i2.wp.com/hubspot-academy.s3.amazonaws.com/prod/tracks/user-badges/d6b287413e59457fa6564d08c2da8154-1580141375300.png?w=840&ssl=1)](https://academy.hubspot.com/certification) [![](https://www.thereppgroup.com/hubfs/images/2019-09-Tom-Repp-SEMrush-certification-300x205.jpg)](##) ### RECENT POSTS ### FOLLOW US! 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