First, if you are not serious about retooling your industrial marketing strategy to create sustainable lead generation and top-line growth, you don’t need to bother reading this post or follow up on the valuable links below.
If you are serious about creating top-of-mind experiences for your industrial prospects and sustainable lead-generation, then spend 10 minutes to educate yourself from two of the most reliable resources on the web, Forbes.com and Search Engine Land about the need for industrial content marketing.
For those you that follow me and read my blog, you know that I have been consistent concerning the opportunities for the savvy industrial marketer. The articles below provide further evidence that my customers are on the right track when retooling their online strategy & taking advantage of opportunities in the industrial market:
- Many of your industrial competitors are far behind, in terms of a quality web presence, leaving gaping opportunities for many industrial suppliers and small to mid-size manufacturers.
- I have also been an evangelist for marketing automation (Such as HubSpot, ActiveCampaign, etc.) for content deployment. Using these affordable platforms provides industrial marketers consistency and measurement, both requirements for marketing success. Marketing automation can also provide a significant competitive advantage. Most industrial marketers will ignore the benefits of industrial marketing automation or industrial content marketing. There is just something about “industrial” and “marketing” that don’t mix..like oil and water.
- Coming from my previous company, Market Pipeline, a leader in search engine optimization for the industrial market, I have always felt that SEO research was one of the first steps in creating a web marketing campaign (the other; developing a strong brand message in the age of search, mobile & social) that provides positive results. Again, most industrial marketers don’t even know the right questions to ask when it comes to the benefits of SEO.
Can you say, “OPPORTUNITY”?
So, when I came across recent articles from trusted sources, I saved them for my audience.
If you are considering reworking your web site and your online strategy, these articles not only provide great advice, but also validate the opportunities that I have written about for several years for the industrial market.
The first article is from my most trusted resource concerning search engine optimization (SEO), Search Engine Land, provides some real-world advice for small manufacturers that often struggle with a consistent marketing effort: Why Consistent Marketing Can Pay Big Results for Small Industrial Manufacturers.
Often, the hot topic of content marketing has foreshadowed the need for good SEO research. If you think your can just provide great content for lead generation without SEO…think again.
Read, 6 Things New SEO Research Reveals About Content Marketing, and find out why organic search is still the largest channel for lead generation…even if you do create great content for your industrial prospect.
Like a lawyer, I am prosecuting a case.
Beyond a reasonable doubt…you need to embrace the web as a channel to market and significant competitive advantage.
Can you say, “CASE CLOSED“?
For more info on what The Repp Group can do for your industrial marketing & lead generation…CLICK BELOW
A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. View all posts by Tom Repp