Here’s the cold truth: Industrials who wait to adopt AI aren’t just behind … they’re invisible. Your competitors are probadly already using AI to outpace you. The gap is growing and fast.
How Are They Using It?
- Automating inbound content creation
- Improving sales efficiency with AI-assisted CRMs
- Generating hyper-targeted ad campaigns
- Using predictive lead scoring to close faster ([Source: Gartner 2024 Digital Marketing Benchmarks])
And they’re not guessing. They’re using platforms like HubSpot, SEMrush, Neil Patel’s Ubbersuggest and others to generate insights and take action, often daily.
The Compounding Effect Each week your competitors use AI, they build:
- More SEO content
- Deeper audience insights
- Smarter nurture tracks
That’s a digital moat you won’t leap with just one campaign. It’s a snowball that becomes an avalanche.
What Happens If You Don’t Move?
- Your website traffic stagnates
- Competitors eat your branded search traffic
- Buyers trust companies that “show up” in AI-driven searches
Bottom Line: The cost of doing nothing is rising. Fast. AI isn’t optional … it’s your industrial edge. Wait too long, and you’re not just behind. You’re irrelevant.
Action Step: Benchmark Yourself Against the Competition
Set up a SEMrush, SimilarWeb account and run a side-by-side analysis of your website and 2-3 key competitors. (I have found SEMrush to have the most reliable data) Look at keyword rankings, content volume, and estimated traffic. Then schedule a strategy session to address the biggest visibility gaps.
Want to know more, go to What We Do or Contact Me in the menu above. Or give me a call at 269-375-0349.
