--- title: Nobody Will Fall in Love with Your Industrial Logo description: "Hear I go again…beating the drum for industrial branding. Forgive me. I write often about industrial branding, as recently as November 9; Industrial Branding: You Get What You Pay For! I will be the first to admit I have always been influenced by a quality brand message. When I first became involved in marketing the … Continue reading “Nobody Will Fall in Love with Your Industrial Logo”" image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/industrial-branding-nobody-falls-in-love-with-a-logo.jpg --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # Nobody Will Fall in Love with Your Industrial Logo ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) Dec 6 2018 [industrial marketing strategy,](https://www.thereppgroup.com/tag/industrial-marketing-strategy) [Industrial branding](https://www.thereppgroup.com/tag/industrial-branding) ![industrial branding, Nobody Will Fall in Love with Your Industrial Logo](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/industrial-branding-nobody-falls-in-love-with-a-logo.jpg?width=414&height=364&name=industrial-branding-nobody-falls-in-love-with-a-logo.jpg)Hear I go again…beating the drum for industrial branding. Forgive me. I write often about industrial branding, as recently as November 9; [*Industrial Branding: You Get What You Pay For!*](https://www.thereppgroup.com/industrial-marketing-strategy/industrial-branding/industrial-branding-you-get-what-you-pay-for/) I will be the first to admit I have always been influenced by a quality brand message. When I first became involved in marketing the companies that created a strong brand captivated me. “How, in the world, did they do that?” Then, years ago, I became good friends with Greg Miller, Michigan’s grand guru of branding. At our weekly coffees at “The Club” (Tim Horton’s or Grand Traverse Pie), Greg further convinced me how many of my industrial friends were not capitalizing on branding and how it could benefit them…particularly in the age of search, social and mobile. We both felt that the web & new technologies were brand multipliers…if done properly. Every time I approached the concept of branding the typical response was, “We have a good logo and re-did our tag line recently” …or something similar. I would then check out their website, sales literature, brochures, social accounts, etc. And what did I find? **PABLUM.** Absolutely nothing to distinguish them from their industrial competitors. One of the industrial companies that did take Greg’s brand intelligence to heart was [HECO Industrial in Kalamazoo](https://www.hecoinc.com/). With my help and Greg’s brand expertise, we have watched [HECO dominate their online competitors](https://youtu.be/v7_yf4_6uXI) for the last few years (they are due for a “tune-up”) and their business grow dramatically. They are thriving because prospects and customers think of HECO as not just an electric motor supplier, but a company that specializes in the **entire** powertrain…”**All systems go**”.  Sparks are literally flying at HECO Industrial. Then, my friend Greg publishes an excellent ebook titled, [*Nobody falls in LOVE with a logo*](https://www.maxwellandmiller.com/wp-content/uploads/2018/12/Nobody-falls-in-love-with-a-logo.pdf). (Did you noticed, I just made the case for [ungating your valuable content](https://www.thereppgroup.com/industrial-marketing-strategy/gated-vs-ungated-content-industrial/)) Want sparks to fly when someone researches your company or stumbles across your brand on the web, download Greg’s ebook, [*Nobody falls in LOVE with a logo*](https://www.maxwellandmiller.com/wp-content/uploads/2018/12/Nobody-falls-in-love-with-a-logo.pdf). Do sparks fly when someone thinks of your company? For more info on what **The Repp Group** can do for your industrial marketing & lead generation…**CLICK BELOW** ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) #### Author:Tom Repp A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. [View all posts by Tom Repp](https://www.thereppgroup.com/author/tom-repp) ### Leave a Reply Your email address will not be published. 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