--- title: Inbound Marketing for Industrial. Could of, Would of, Should of description: Questioning inbound marketing for industrial? It is critical to take a long view. In 5 years, don’t say, “I could have…would have…should have”. image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/questioning_electric_motor_redesign-HECO_industrial-2.jpg --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # Inbound Marketing for Industrial. Could of, Would of, Should of ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) Jun 10 2016 [industrial marketing strategy,](https://www.thereppgroup.com/tag/industrial-marketing-strategy) [industrial content marketing,](https://www.thereppgroup.com/tag/industrial-content-marketing) [inbound marketing for industrial](https://www.thereppgroup.com/tag/inbound-marketing-for-industrial) ![questioning\_inbound\_marketing\_for\_industrial.jpg](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/questioning_electric_motor_redesign-HECO_industrial-2.jpg?width=249&name=questioning_electric_motor_redesign-HECO_industrial-2.jpg)Remember, a few years ago, when you had the urge to purchase Google or Apple stock and simply did not have the money or the guts to pull the trigger? Five years from now,  you will have a similar feeling. You will watch as your industrial competitor fully embraces [inbound or content marketing for industrial](https://www.thereppgroup.com/blog/the-difference-between-content-marketing-inbound-marketing-industrial-marketers-need-to-know). You will, admirably, look at the digital moat he has built around his business by deploying quality, helpful, content that his prospects and customers love. You watch, with anger, as his web pages rank much higher for the most critical keywords in your industry. You watch, in envy, as he collects all the leads from the web by attracting more visitors to his website and turning them into customers using proven inbound marketing tactics. Now…**Imagine** five years from now you took a critical look at your industrial marketing strategy today. You decided to pull the trigger and embrace inbound marketing for industrial. **Imagine**…your prospects typing in your most important keywords and your blogs, e-books, webpages, webinars, even your e-mails (deployed as webpages, as well as email blasts) dominate the first page of Google. **Imagine**…your [millennial buyer](https://www.thereppgroup.com/blog/how-to-reach-your-millennial-industrial-buyer) is easily converted to a lead and then to a customer because you paid attention to a different communication paradigm. **Imagine**…[your fresh, new, brand theme](https://www.thereppgroup.com/blog/your-industrial-brand-why) now resonates throughout your digital footprint and communicates your company’s true value to the marketplace. **Imagine**…turning a marketing expense into to a growth-driven lead generation machine that is as fine-tuned as your processes on your plant floor. **Imagine**…having a dashboard that quickly tells you how each of our marketing assets is performing, including your traditional channels like sales, trade shows, trade journal ads. **“Could of…Would of…Should of…”** Will you say that again in five years? 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