--- title: "Google’s RankBrain: Another Gift for Industrial Marketers" description: Industrial marketers should embrace Google’s changes to their algorithm with great industrial content marketing. RankBrain is just the latest image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/printed_circuit-RankBrain-4.jpg --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # Google’s RankBrain: Another Gift for Industrial Marketers ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) Jan 5 2016 [industrial marketing strategy,](https://www.thereppgroup.com/tag/industrial-marketing-strategy) [industrial content marketing,](https://www.thereppgroup.com/tag/industrial-content-marketing) [inbound marketing for industrial,](https://www.thereppgroup.com/tag/inbound-marketing-for-industrial) [content saturation for industrial](https://www.thereppgroup.com/tag/content-saturation-for-industrial) ![printed\_circuit-RankBrain.jpg](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/printed_circuit-RankBrain-4.jpg?width=438&height=233&name=printed_circuit-RankBrain-4.jpg "printed_circuit-RankBrain.jpg")Most industrial marketers do not embrace SEO as they should (I know…I have been helping them for 14 years), let alone Google’s new algorithm called RankBrain. RankBrain…sounds intimidating doesn’t it? RankBrain is just another algorithm update from Google that improves the search experience for its users.  [RankBrain](http://searchengineland.com/library/google/google-rankbrain) is “machine-learning artificial intelligence technology” that will continue to deliver improved search results, satisfying your industrial customer’s need for answers to their questions. The “machine-learning” part of the algorithm is the new technology Google is promoting. Google tells us that RankBrain is the “third-most” important signal contributing to page rank. Amazingly Google will not tell us the first two.  Silly Google. My guess is, links (i.e. “votes” for your webpages) remain the most important signal and the actual words you use in your content (i.e. webpages, white papers, e-books) are the second most important signal for Google. What does all this mean for the industrial internet marketing? It means you better get good at content marketing, inbound marketing…whatever you want to call it. **NOW**. I am not going into a discussion about inbound marketing, except to ask you a few questions. - What is the total cost of ownership of your industrial chiller? - When selecting an electric motor repair vendor, what should I look for? - Why should I use VMI for my class “c” components? - What Parker dealer specializes in custom hydraulic manifolds? - Which carbide tap manufacturer offers the best service? Your prospects’ and customers’ are asking complex questions about your products as well. Are you prepared to answer them? Because your competitors are so far behind in terms of SEO, [content saturation](https://www.thereppgroup.com/blog/why-understanding-content-saturation-is-a-bonanza-for-industrial-marketers) & content deployment, this is a HUGE opportunity for the ones that embrace RankBrain, the other gifts offered by Google & inbound marketing for industrial. Subscribe to my twitter list: industrial-inbound  at [https://twitter.com/twrepp/lists/industrial-inbound/subscribers](https://twitter.com/twrepp/lists/industrial-inbound/subscribers) [![Subscribe to The Repp Groups Blog](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/Callout-Banner-Subscribe-1-May-11-2021-06-22-23-39-AM.jpg?width=634&height=175&name=Callout-Banner-Subscribe-1-May-11-2021-06-22-23-39-AM.jpg)](https://www.thereppgroup.com/blog-for-tom-repp/) [![Request 30 Minute Consultation](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/Callout-Banner-Request-May-11-2021-06-22-23-11-AM.jpg?width=634&height=175&name=Callout-Banner-Request-May-11-2021-06-22-23-11-AM.jpg)](https://www.thereppgroup.com/consulting) ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) #### Author:Tom Repp A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. 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