--- title: [Infographic] 5 Steps to Industrial Marketing Success description: An INFOGRAPHIC on the best way to blow away your industrial competitors using inbound marketing and marketing automation…in 5 steps image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/Your_1980s_Industrial_Marketing_is_Now_Kaput.jpg --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # \[Infographic\] 5 Steps to Industrial Marketing Success ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) Oct 14 2015 [industrial marketing strategy,](https://www.thereppgroup.com/tag/industrial-marketing-strategy) [industrial content marketing](https://www.thereppgroup.com/tag/industrial-content-marketing) ![content\_marketing\_for\_manufacturing](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/content_marketing_for_manufacturing-May-11-2021-06-24-40-36-AM.jpg?width=382&name=content_marketing_for_manufacturing-May-11-2021-06-24-40-36-AM.jpg)Industrial marketers are always looking for a competitive advantage over their compeitors. These **5 STEPS** take months for executive buy-in, execution and success. But I can assure you, given the pace of innovation and adaption of content marketing ([some call it inbound marketing](https://www.thereppgroup.com/blog/the-difference-between-content-marketing-inbound-marketing-industrial-marketers-need-to-know))  for the industrial market you will be way ahead of your competitors. As David Meerman Scott, best-selling author of *The New Rules of Marketing & PR* and also *[The New Rules of Sales & Service](https://www.thereppgroup.com/blog/book-review-david-meerman-scott-delivers-a-blow-to-the-status-quo-for-industrial-marketers), says:* ***“I’m absolutely convinced that you will learn more by emulating successful ideas from outside your industry than by copying what your nearest competitor is doing. Remember, the best thing about new rules is that your competitors probably don’t know about them yet”. *** David is convinced and so am I, this will be the industrial marketing strategy of the near future. Here is an **INFOGRAPHIC** that breaks down the **5 STEPS** for online success and beating your competitors to the best online prospects.   ![Your\_1980s\_Industrial\_Marketing\_is\_Now\_Kaput](https://www.thereppgroup.com/hubfs/Imported_Blog_Media/Your_1980s_Industrial_Marketing_is_Now_Kaput.jpg) **To grab a printable PDF version of this infographic** [CLICK HERE](https://www.thereppgroup.com/hubfs/Infographics_for_blogs/Your_1980s_Industrial_Marketing_is_Now_Kaput-printable_PDF.pdf?t=1476122044342): [![Subscribe to The Repp Groups Blog](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/Callout-Banner-Subscribe-1-May-11-2021-06-25-06-80-AM.jpg?width=634&height=175&name=Callout-Banner-Subscribe-1-May-11-2021-06-25-06-80-AM.jpg)](https://www.thereppgroup.com/blog-for-tom-repp/) ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) #### Author:Tom Repp A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. 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