--- title: Is Growth Hacking Part of Your Industrial Marketing Strategy? description: Growth hacking is a new term for your industrial marketing strategy. Here’s what you need to know and how to use it for advanced B2B lead generation. image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/CTA-for_ASF_Components-2.jpg --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # Is Growth Hacking Part of Your Industrial Marketing Strategy? ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) Oct 9 2015 [industrial marketing strategy,](https://www.thereppgroup.com/tag/industrial-marketing-strategy) [industrial content marketing](https://www.thereppgroup.com/tag/industrial-content-marketing) ![industrial\_marketng-marketing\_and\_business\_gears](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/industrial_marketng-marketing_and_business_gears-May-11-2021-06-20-35-16-AM.jpg?width=365&name=industrial_marketng-marketing_and_business_gears-May-11-2021-06-20-35-16-AM.jpg)For most industrial marketers the term “growth hacking” is probably foreign. Let’s turn to [Wikipedia](https://en.wikipedia.org/wiki/Growth_hacking) for a quick definition of growth hacking. **“Growth hacking** is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media.” Many startups lack marketing budgets, so cash is scarce. To counter the lack of cash flow, marketers and programmers developed ways to leverage the vast network of the web to promote their products or services. I think one of the best examples of growth hacking is the twitter product itself.  The real genius of twitter is that marketing was built into the product rather than building a marketing infrastructure to promote it. As Wikipedia’s definition states, growth hacking was “developed by technology startups” and the technique is known for helping startups like Twitter, Facebook, YouTube, Pinterest, Airbnb.com and many others achieve phenomenal growth. Airbnb.com, probably, has the best known & most sophisticated growth hack. This technique borders on genius. The legend goes like this.  Airbnb needed many users to be successful and Craigslist already has millions. So…the growth geeks at Airbnb figured out a hack that allowed advertisers in Airbnb to be presented with an option to have their ad posted on Craigslist. Of course, the ad featured a link back to Airbnb.com.  This allowed Airbnb access to millions of existing customers and this legendary growth hack resulted in rapid growth for Airbnb, at very little cost. Some have said growth hacking is “the intersection of technology and marketing”. Others says a growth hacker is “*a person whose true north is growth.”*  Why can’t industrial marketers use the same creative techniques? The smart industrial marketers will use search engine optimization, website analytics, content marketing, marketing automation and A/B testing to grow their businesses, as we did for our industrial client.  If you read this blog, you know that all these “tools” are available to the savvy industrial marketer. We did a simple growth hack for a customer just a couple months ago. We were authoring blogs for our industrial customer in Detroit. At the bottom of each blog post we inserted a graphic call-to-action (CTA) and encouraged the reader to download a premium e-book we created for the customer  The CTA was an inviting graphic, “Free eBook: 7 Tips on Choosing A Class “C” Components Supplier” , etc.  Just for the shits & giggles, we decided to insert the CTA ABOVE the “Read More” break rather below the “Read More” break. ![CTA-for\_ASF\_Components](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/CTA-for_ASF_Components-2.jpg?width=530&name=CTA-for_ASF_Components-2.jpg) The resulting minor change, or growth hack, resulted in a 500% increase in traffic for that month & resulted in 100% increase in leads for the next few weeks. We, as marketers, not programmers were able to easily change the CTA and view the results in real time. Now…that is one way to achieve B2B lead generation. This example is not as sophisticated as the Airbnb example, but does demonstrate the opportunities and the tools available to the savvy industrial marketer. I cannot wait to think of more growth hacks for our industrial marketing friends. Can you think of any growth hacks to imrpove your industrial marketing strategy? ***Maybe you are ready to raise your hand and say, “Help”.   Click the graphic below for a COMPLIMENTARY 30 minute consultation & follow up.***   [![Request 30 Minute Consultation](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/Callout-Banner-Request-May-11-2021-06-22-23-11-AM.jpg?width=634&height=175&name=Callout-Banner-Request-May-11-2021-06-22-23-11-AM.jpg)](https://www.thereppgroup.com/consulting) ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) #### Author:Tom Repp A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. 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