--- title: Achieve the Holy Grail of Industrial Marketing ... Find a Great Coach description: Look for my new ebook that will outline 10 steps that help mid-size industrials achieve digital dominance. It starts with hiring a great coach. image: https://www.thereppgroup.com/hubfs/2022-08-the%20holy%20grail%20of%20industrial%20marketing.jpg --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # Achieve the Holy Grail of Industrial Marketing ... Find a Great Coach ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) Aug 22 2022 [Content Marketing for Industrial Marketers](https://www.thereppgroup.com/tag/content-marketing-for-industrial-marketers) ![2022-08-the holy grail of industrial marketing](https://www.thereppgroup.com/hs-fs/hubfs/2022-08-the%20holy%20grail%20of%20industrial%20marketing.jpg?width=467&name=2022-08-the%20holy%20grail%20of%20industrial%20marketing.jpg)Face it, your prospects and customers have moved online for good. It is now critical that you focus your marketing efforts where they will do the most good. Your website and online marketing efforts are where the heavy lifting will be done moving forward. I will soon release a detailed analysis in ebook format just for mid-size industrials of 11 steps that will elevate your industrial brand to the top of Google and your industrial niche…***Do Your Brand & Sales Materials Greet Your Buyer on the 1st Page of Google?*** (I orginally was going to title this ebook, H*ow to Achieve the Holy Grail of Industrial Marketing*, but felt the current title defines the industrial marketer's challenge and addresses the solution more accurately. In the past few years, the web has taken over as the go-to resource for your prospects. The pandemic only accelerated this trend and your prospects’ buying behavior has been recast thanks to Google's constant search engine updates. Google's updates will continue to mandate you improve the quality of your content and to reduce the frequency with which your prospects are disappointed with the search results. Having in house marketing expertise for mid-size industrials to cope with these rapid changes is extremely rare. In fact, in my 25 years of working with industrials I have not seen one company that was prepared to deal with these changes. Therefore, in my ebook titled, *Do Your Brand & Sales Materials Greet Your Buyer on the 1st Page of Google?.* I recommend hiring a coach or guide to help embrace this new reality and keep you running your business and not bogged down with your online marketing assets.  If fact there is [plenty of data](https://cdn2.borrellassociates.com/2019/11/borrell_2020_digital_mkt_svcs_outlook_nov19_full_report_v2.pdf) that recommends this approach for web development and SEO specifically. “Those who use third parties rate the third party’s effectiveness higher than their internal skills. SEO and web development particularly skew towards third parties being more effective.” Look for my detailed analysis in ebook format (PDF) in the next couple of weeks on my [publication page](https://www.thereppgroup.com/publications). In the meantime I am currently [open for interviews](https://www.thereppgroup.com/contact-me) and would love to meet your company’s talent. [![New Call-to-action](https://no-cache.hubspot.com/cta/default/270294/4b69052f-fc6f-4105-9a90-787e8e9d9d5c.png)](https://cta-redirect.hubspot.com/cta/redirect/270294/4b69052f-fc6f-4105-9a90-787e8e9d9d5c)     ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) #### Author:Tom Repp A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. [View all posts by Tom Repp](https://www.thereppgroup.com/author/tom-repp) ### Leave a Reply Your email address will not be published. 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