--- title: Does Social Media Help Your Industrial Marketing Strategy? description: Tom, do I really need to get involved with social media to market on the web?  I get this question all the time. So, I thought that I would address that thorny subject head-on and also support it with a recent article from the authorities, Search Engine Journal. The short answer is “Yes”! As briefly … Continue reading “Does Social Media Help Your Industrial Marketing Strategy?” image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/SEO-Results.jpg --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # Does Social Media Help Your Industrial Marketing Strategy? ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) Jun 1 2017 [industrial marketing strategy](https://www.thereppgroup.com/tag/industrial-marketing-strategy) *![industrial marketing strategy and SEO](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/SEO-Results.jpg?width=308&height=192&name=SEO-Results.jpg)Tom, do I really need to get involved with social media to market on the web? * I get this question all the time. So, I thought that I would address that thorny subject head-on and also support it with a recent article from the authorities, [Search Engine Journal](https://www.searchenginejournal.com). The short answer is “Yes”! As briefly as possible, let me explain by making a basic assumption. If you are to dominate your online industrial niche, you must be ranked on the first page of Google for your company’ specific keywords…right? Right. Of course, we call this search engine optimization or SEO. Although Google’s algorithm is one of the most closely guarded secrets in the world, SEO authorities keep tabs on what Google’s techies say at conferences and also perform many case studies that give industrial marketing folks some pretty good signals on the importance of social media for the savvy industrial marketer. **The bottom line…** Google says that “social signals are not a direct ranking factor”.  The operative word in that quote is “direct”.  Based on my own experience and also from SEO experts, social media can have an **indirect** effect on the rankings of our critical keywords for your industrial business. Without getting too deep into tech stuff, the industrial marketer that is active on Linkedin and masters that social channel can have a dramatic effect on an industrial company’s keyword placement and lead generation. Twitter can also send “indirect” signals to Google to improve rankings. Check out this blog post at Search Engine Journal titled [*Does Social Media Help SEO?*](https://www.searchenginejournal.com/social-media-seo/196185) for more detail, but in my experience, most small to mid-size industrial companies are not doing social media well and therefore leave lots of low-hanging fruit for the savvy industrial marketer to dominate the first page of Google with critical keywords. For more info on what **The Repp Group** can do for your industrial marketing & lead generation…**CLICK BELOW** ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) #### Author:Tom Repp A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. [View all posts by Tom Repp](https://www.thereppgroup.com/author/tom-repp) ### Leave a Reply Your email address will not be published. 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