--- title: Content vs Copywriting-How to Write Great Content for the Industrial Market description: Is there a difference between content & copywriting for industrial content marketing? You bet. image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/beginners-guide-image_of_front_cover-May-11-2021-06-24-52-49-AM.jpg --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # Content vs Copywriting-How to Write Great Content for the Industrial Market ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) Jun 27 2014 [industrial marketing strategy,](https://www.thereppgroup.com/tag/industrial-marketing-strategy) [industrial content marketing,](https://www.thereppgroup.com/tag/industrial-content-marketing) [industrial blogging](https://www.thereppgroup.com/tag/industrial-blogging) ![beginners guide](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/beginners-guide-image_of_front_cover-May-11-2021-06-24-52-49-AM.jpg?width=400&height=300&name=beginners-guide-image_of_front_cover-May-11-2021-06-24-52-49-AM.jpg "beginners guide")I recently had one of the top writers in the area tell me that my blog posts were excellent. This was a bit of a shock as I was just an OK writer in college. I really did not enjoy it or take any interest in it other than an opportunity to slam some NoDoz to stay up late and finish a paper. As I became more involved in business and the need to communicate, I started to pay more attention to the art & science of writing. I was clearly into the art…the creative part. The science or the grammar was more of a stretch. I did come to appreciate my solid English background at Huntington High School and Adrian College. Thanks Mr. Hayden & Dr. Ernst. As an industrial internet marketer, I found within the last few years, that content marketing was becoming the new frontier for the savvy industrial marketer. I knew that I would have to start a blog focused on the needs of industrial marketers interested in leveraging the web for lead generation. As a result, I spent a great deal of time reading books and blogs from the leaders in web marketing and applied what I learned to the industrial sector. I paid attention to the tone and style of successful authors…the art of writing. I even purchased *The Associated Press Stylebook* to ensure I didn’t screw up my grammar. I listened to lots of HubSpot Academy classes to learn the technical aspects of blogging…the science of writing. My friend, whom I trust immensely, and complimented my writing sent me the link below titled *Content Marketing vs. Copywriting: Top Strategies for 2014* from Julia McCoy at[ExpressWriters](http://www.expresswriters.com/). Julia’s post covers both the art & science that we can apply to industrial content marketing. I think there is a common misconception out there that content and copywriting for the industrial market does not require the same art & science that other markets require. Don’t fall for that notion. Those folks are dead wrong. We sometimes think that our more technical, engineering-related, audience does not have emotions and reacts only to the facts. Yes, the facts must be there and accurate, but as Julia suggests a successful content marketing strategy must engage your audience…**engineers or not.** Thanks Julia for some great advice for our industrial marketing friends. [Julia’s blog post is a must read if you are going to write content and blog for the industrial market](http://socialmediatoday.com/expresswriters/2079331/content-marketing-vs-copywriting-top-strategies-2014). Your thoughts? The easiest way to get started with industrial content marketing is to start a blog for your industry. The e-book below is one of the best to get you moving. Enjoy. [**GET STARTED BY DOWNLOADING**: **An Introduction to Business Blogging from our friends at HubSpot.**](https://offers.hubspot.com/an-introduction-to-business-blogging) If you want to know more about content marketing for industrial [DOWNLOAD our **Beginner’s Guide to Industrial Marketing.**](https://www.thereppgroup.com/inbound-marketing-for-the-industrial-market) Maybe you are ready to raise your hand and say “Help”. Click the graphic below for a COMPLIMENTARY 30 minute consultation. 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