---
title: Industrial Marketers Ignore Featured Snippet at Their Peril
description: " First, to lay the ground work for my featured strategy, let me remind you of Google’s mission: “To organize the world’s information and make it universally accessible and useful.” As the keeper of your company’s industrial marketing strategy and website, have you made your company’s products and services “universally accessible and useful?” Stay with … Continue reading “Industrial Marketers Ignore Featured Snippet at Their Peril”"
image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/Googles-featured-snippet-for-the-industrial-marketer-ahrefsv1.jpg
---
[](https://www.thereppgroup.com)
Open main menu Close main menu
- [Tom Repp](https://www.thereppgroup.com/tomrepp)
- [What We Do](https://www.thereppgroup.com/consulting)
- [Resources](https://www.thereppgroup.com/publications) Open the submenu
- [Content REPPliKator](https://www.thereppgroup.com/repplikator)
- [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa)
- [Partners](https://www.thereppgroup.com/partners)
- Industrial Marketers Ask Open the submenu
- [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars)
- [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework)
- [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now)
- [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying)
- [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know)
- [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market)
- [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital)
- [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story)
- [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing)
- [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials)
- [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation)
- [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant)
- [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency)
- [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website)
- [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing)
- [Contact Me](https://www.thereppgroup.com/contact-me)
## Hiring an outside marketing guide...is well worth it.
# Industrial Marketers Ignore Featured Snippet at Their Peril
[Tom Repp](https://www.thereppgroup.com/author/tom-repp)
Apr 25 2018 [industrial marketing strategy,](https://www.thereppgroup.com/tag/industrial-marketing-strategy) [featured snippet](https://www.thereppgroup.com/tag/featured-snippet)
First, to lay the ground work for my featured strategy, let me remind you of Google’s mission: “To organize the world’s information and make it universally accessible and useful.”
As the keeper of your company’s industrial marketing strategy and website, have you made your company’s products and services “universally accessible and useful?”
Stay with me for a couple minutes…
Have you noticed that many of your own searches now result in returning Google’s Featured Snippet on the search engine return page. See example below.
This is Google’s continued attempt to make information “universally accessible and useful”. This is Google’s effort to answer your question right at the top of the search engine return page.
I’m sure you have recently experienced Google’s new “wiz bang” feature and said to yourself, “WOW, that was easy. That is exactly what I was looking for”. Like most searchers, you then clicked the link right below the featured snippet or “answer box”, as some call it.
For obvious reasons, this is the most sought-after position for any business on a search engine page.
Go ahead and try it. Learn more about featured snippets. Go to Google and Bing and type in “What is a featured snippet?”
The company that has 5 or 6 of their primary products or services featured in the “answer box” at the top of Google’s return page has a decided advantage in terms of brand visibility and lead generation opportunities.
Click-through rate (CTR), according to [Ben Goodsell at Search Engine Land](https://searchengineland.com/seo-featured-snippets-leads-big-gains-236212), improved from 2% to 8% once your link is featured in a snippet. Resulting revenue from organic traffic increased 677%, if it has a monetized shopping cart.
Moving forward, as we become more dependent on voice search on our mobile devices, Siri and Alexa’s responses depend on what content is embedded in the snippet. (Google estimates by 2020 half of all searches will be voice-based).
To be clear, to be the featured response to a voice search, [your content needs to be embedded in the snippet or answer box](https://www.marketingprofs.com/articles/2018/33473/how-to-take-over-googles-featured-snippets-and-win-voice-search-in-2018). I believe this is highly attainable for most industrial marketers, as I will point out below.
Now, if you want to know how to code and format your webpages to return a featured snippet for your business, you can go to this YouTube video to get a great overview.
Here is my point:
As I have written, many times, industrial marketers are woefully behind when it comes to leveraging the web for branding and lead generation.
I also published many blogs concerning the lack of content saturation for most industrial companies.
- [Use Content Saturation to Own Your Industrial Niche](https://www.thereppgroup.com/industrial-marketing-strategy/use-content-saturation-to-own-your-industrial-niche/)
- [Why Understanding Content Saturation is a Bonanza for Industrial Marketers.](https://www.thereppgroup.com/industrial-marketing-strategy/why-understanding-content-saturation-is-a-bonanza-for-industrial-marketers/)
Google’s Featured Snippet simply puts industrial marketers further behind when it comes to creating top-of-mind awareness for the benefit of branding and lead generation.
**MORE IMPORTANTLY**, it opens up… FURTHER… the opportunity for the savvy industrial marketer to take advantage of the lack of online marketing know-how and content for most industrial niches.
Note the featured pie chart for this blog post from this past July by www.ahrefs.com. Only 12% of search queries return a featured snippet. It is only a guesstimate based on my own research and experience, but I think less than 4% of industrial search queries end in a featured snippet on page one of Google or Bing.
So…back to the original question:
As the keeper of your company’s industrial marketing strategy and website, have you made your company’s products and services “universally accessible and useful?”
Imagine your company’s content dominating the first page of Google. Google’s Featured Snippet simply gives industrial marketers another opportunity to dominate the first page of ALL search engines.
Give me a call and I will get your company started on the road to first-page dominance for your company by focusing on Google’s greatest gift to industrial marketers, Featured Snippets.
For more info on what **The Repp Group** can do for your industrial marketing & lead generation…**CLICK BELOW**
#### Author:Tom Repp
A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. [View all posts by Tom Repp](https://www.thereppgroup.com/author/tom-repp)
### Leave a Reply
Your email address will not be published. Required fields are marked \*
###### [PREVIOUS How to Find Hidden Treasures in Industrial Content Marketing](https://www.thereppgroup.com/industrial-marketing-strategy/find-hidden-treasures-industrial-content-marketing)
###### [NEXT Marketing Automation for Industrial: Dominate with These 2 Components](https://www.thereppgroup.com/industrial-marketing-strategy/marketing-automation-industrial-dominate-2-components)
#### WATCH THIS and find out how to beat your rivals to the best industrial leads
[](https://www.thereppgroup.com/repplikator)
[](https://academy.hubspot.com/certification)
[](##)
### RECENT POSTS
### FOLLOW US!
[Follow us on LinkedIn](https://www.linkedin.com/in/tomrepp) [Follow us on Facebook](https://twitter.com/twrepp)
### TAGS
- [industrial marketing strategy (158)](https://www.thereppgroup.com/tag/industrial-marketing-strategy)
- [industrial content marketing (70)](https://www.thereppgroup.com/tag/industrial-content-marketing)
- [B2B industrial marketing (52)](https://www.thereppgroup.com/tag/b2b-industrial-marketing)
- [B2B content marketing (39)](https://www.thereppgroup.com/tag/b2b-content-marketing)
- [AEO (Answer Engine Optimization) for B2B (29)](https://www.thereppgroup.com/tag/aeo-answer-engine-optimization-for-b2b)
- [inbound marketing for industrial (27)](https://www.thereppgroup.com/tag/inbound-marketing-for-industrial)
- [Industrial branding (20)](https://www.thereppgroup.com/tag/industrial-branding)
- [marketing automation for industrial (17)](https://www.thereppgroup.com/tag/marketing-automation-for-industrial)
- [Industrial Marketing (16)](https://www.thereppgroup.com/tag/industrial-marketing)
- [industrial blogging (16)](https://www.thereppgroup.com/tag/industrial-blogging)
- [SEO strategy for B2B industrial (15)](https://www.thereppgroup.com/tag/seo-strategy-for-b2b-industrial)
- [brand strategy for B2B (15)](https://www.thereppgroup.com/tag/brand-strategy-for-b2b)
- [Content Marketing for Industrial Marketers (14)](https://www.thereppgroup.com/tag/content-marketing-for-industrial-marketers)
- [industrial brand strategy (14)](https://www.thereppgroup.com/tag/industrial-brand-strategy)
- [content saturation for industrial (13)](https://www.thereppgroup.com/tag/content-saturation-for-industrial)
- [integrating AI into industrial marketing (13)](https://www.thereppgroup.com/tag/integrating-ai-into-industrial-marketing)
- [Generative Engine Optimization (11)](https://www.thereppgroup.com/tag/generative-engine-optimization)
- [B2B Lead Generation (10)](https://www.thereppgroup.com/tag/b2b-lead-generation)
- [GEO for industrial marketing (10)](https://www.thereppgroup.com/tag/geo-for-industrial-marketing)
- [Search engines vs AI bots (10)](https://www.thereppgroup.com/tag/search-engines-vs-ai-bots)
- [AI marketing for B2B industrials (9)](https://www.thereppgroup.com/tag/ai-marketing-for-b2b-industrials)
- [Digital Moat Framework (9)](https://www.thereppgroup.com/tag/digital-moat-framework)
- [LLM and B2B industrial marketing (9)](https://www.thereppgroup.com/tag/llm-and-b2b-industrial-marketing)
- [digital marketing strategy for B2B (9)](https://www.thereppgroup.com/tag/digital-marketing-strategy-for-b2b)
- [brand visibility (8)](https://www.thereppgroup.com/tag/brand-visibility)
- [SEO strategy for B2B (7)](https://www.thereppgroup.com/tag/seo-strategy-for-b2b)
- [industrial digital marketing (7)](https://www.thereppgroup.com/tag/industrial-digital-marketing)
- [industrial lead generation (7)](https://www.thereppgroup.com/tag/industrial-lead-generation)
- [hubspot for industrial (6)](https://www.thereppgroup.com/tag/hubspot-for-industrial)
- [industrial marketing strategies (5)](https://www.thereppgroup.com/tag/industrial-marketing-strategies)
- [B2B lead geneation (4)](https://www.thereppgroup.com/tag/b2b-lead-geneation)
- [David Meerman Scott (4)](https://www.thereppgroup.com/tag/david-meerman-scott)
- [The Repp Group B2B Content REPPliKator (4)](https://www.thereppgroup.com/tag/the-repp-group-b2b-content-repplikator)
- [content marketing for industrials (4)](https://www.thereppgroup.com/tag/content-marketing-for-industrials)
- [marcus sheridan (4)](https://www.thereppgroup.com/tag/marcus-sheridan)
- [AI Commerce is here for B2Bs (3)](https://www.thereppgroup.com/tag/ai-commerce-is-here-for-b2bs)
- [ChatGPT Agent for Industrial Marketing (3)](https://www.thereppgroup.com/tag/chatgpt-agent-for-industrial-marketing)
- [Inbound Marketing (3)](https://www.thereppgroup.com/tag/inbound-marketing)
- [Industrial Internet Marketing (3)](https://www.thereppgroup.com/tag/industrial-internet-marketing)
- [SEMrush (3)](https://www.thereppgroup.com/tag/semrush)
- [answer engine optimization (3)](https://www.thereppgroup.com/tag/answer-engine-optimization)
- [content marketing strategy (3)](https://www.thereppgroup.com/tag/content-marketing-strategy)
- [digital marketing for B2B (3)](https://www.thereppgroup.com/tag/digital-marketing-for-b2b)
- [featured snippet (3)](https://www.thereppgroup.com/tag/featured-snippet)
- [industry marketing strategy (3)](https://www.thereppgroup.com/tag/industry-marketing-strategy)
- [pillar pages for industrial (3)](https://www.thereppgroup.com/tag/pillar-pages-for-industrial)
- [Custom GPT for B2B marketers (2)](https://www.thereppgroup.com/tag/custom-gpt-for-b2b-marketers)
- [Mark Schaefer-Marketing Author (2)](https://www.thereppgroup.com/tag/mark-schaefer-marketing-author)
- [content marketing for industrial (2)](https://www.thereppgroup.com/tag/content-marketing-for-industrial)
- [content saturation (2)](https://www.thereppgroup.com/tag/content-saturation)
The Repp Group, 7250 Eagle Terrace, Mattawan, MI 49071. Phone: [269-375-0349](tel:269-375-0349)
[Follow us on LinkedIn](https://www.linkedin.com/in/tomrepp) [Follow us on Facebook](https://twitter.com/twrepp)
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Tom Repp",
"url" : "https://www.thereppgroup.com/author/tom-repp"
},
"dateModified" : "2021-08-02T11:46:55.335Z",
"datePublished" : "2018-04-25T00:39:37.000Z",
"headline" : "Industrial Marketers Ignore Featured Snippet at Their Peril",
"image" : [ "https://www.thereppgroup.com/hubfs/Imported_Blog_Media/Googles-featured-snippet-for-the-industrial-marketer-ahrefsv1.jpg" ],
"mainEntityOfPage" : {
"@id" : "https://www.thereppgroup.com/featured-snippet/industrial-marketers-ignore-featured-snippet-at-their-peril",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://www.thereppgroup.com/hubfs/The-Repp-Group-Logo-2025-r2-3.png"
},
"name" : "The Repp Group"
}
}
```