I think about the effectiveness of branding often for my industrial customers. Does branding or a strong corporate message resonate to an industrial buyer or plant engineer as it would with a consumer purchasing a soft drink?
I have spent a lot time talking to industrial marketers over the past few years and I believe a strong brand message can make a significant difference. I think some of the best evidence of that is a book by Paul Hague from B2B International. (www.b2binternationalusa.com) I have condensed the book and you may download at the “Publications” menu on my blog.
With the pervasiveness and transparency of the web your industrial brand is more important than ever and I believe will make a huge difference if done properly.
Your brand message must be built from your company’s core values and you must be able to deliver on your promised message.
Watch Simon Sinek speak at TED (www.ted.com) and see if you can answer...WHY?