For two years I have been, almost, yelling at our industrial marketing friends to start blogging. ( I think I actually scared a few of them into it.) Many industrial marketers have complained that their web site is not producing the leads that it once did. I reply, “Then start blogging. Google wants you to prove your industry expertise. Then Google will start ranking your site higher”.
As Seth Godin said in an interview, back in 2008; “…the best SEO is great content”. The best way to get started creating great content? Yep…start a blog.
Maybe this testimonial from Seth Godin and Tom Peters will get you off the mark. I remain hopeful.
Now that you have seen these significant statements from two giants in business, know that this interview is over 4 years old.
How is your content marketing strategy coming?
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"by Tom Repp"
Author: Tom Repp
A traditional industrial marketer...now a passionate evangelist for leveraging the digital channel for lead generation. View all posts by Tom Repp