Many of you that follow my blog know that I am a big fan of David Meerman Scott. David is a real thought-leader in the age of search, social and mobile. He is also a best-selling author when it comes to marketing, sales and service. David understands the fast changing marketing landscape better than anyone.
(David was kind enough to endorse my recent book, The Essentials of Industrial Marketing,..The Inbound Way)
I am often approached by B2B industrial owners that truly struggle with the web and the effects the digital channel has on their industrial marketing strategy & sales strategy going forward.
They know things have to change, they are just not sure where to begin.
I recently had the President of a 30-million-dollar machine builder tell me, “Tom, I don’t even know the right questions to ask.”
So…when I came across one of the David Meerman’s Scott’s recent blog posts, I thought it was ideal for the CEO strategist trying to wrap his sales & marketing mind around the alien digital channel.
David outlines 10 concepts that ALL industrial owners need to embrace before they develop a new industrial marketing & sales strategy. David’s 10 concepts are a great place to start.
If you are contemplating revamping your entire sales & marketing strategy, I encourage you to read Ten Big Sales and Marketing Concepts to Grow Your Business.