Content vs Copywriting-How to Write Great Content for the Industrial Market

Is there a difference between content & copywriting for industrial content marketing? You bet.

beginners guideI recently had one of the top writers in the area tell me that my blog posts were excellent. This was a bit of a shock as I was just an OK writer in college. I really did not enjoy it or take any interest in it other than an opportunity to slam some NoDoz to stay up late and finish a paper.

As I became more involved in business and the need to communicate, I started to pay more attention to the art & science of writing. I was clearly into the art…the creative part. The science or the grammar was more of a stretch. I did come to appreciate my solid English background at Huntington High School and Adrian College. Thanks Mr. Hayden & Dr. Ernst.

As an industrial internet marketer, I found within the last few years, that content marketing was becoming the new frontier for the savvy industrial marketer. I knew that I would have to start a blog focused on the needs of industrial marketers interested in leveraging the web for lead generation.

As a result, I spent a great deal of time reading books and blogs from the leaders in web marketing and applied what I learned to the industrial sector. I paid attention to the tone and style of successful authors…the art of writing. I even purchased The Associated Press Stylebook to ensure I didn’t screw up my grammar. I listened to lots of HubSpot Academy classes to learn the technical aspects of blogging…the science of writing.

My friend, whom I trust immensely, and complimented my writing sent me the link below titled Content Marketing vs. Copywriting: Top Strategies for 2014 from Julia McCoy at ExpressWriters. Julia’s post covers both the art & science that we can apply to industrial content marketing.

I think there is a common misconception out there that content and copywriting for the industrial market does not require the same art & science that other markets require.

Don’t fall for that notion.

Those folks are dead wrong. We sometimes think that our more technical, engineering-related, audience does not have emotions and reacts only to the facts. Yes, the facts must be there and accurate, but as Julia suggests a successful content marketing strategy must engage your audience…engineers or not. Thanks Julia for some great advice for our industrial marketing friends.

Julia’s blog post is a must read if you are going to write content and blog for the industrial market.

Your thoughts?

The easiest way to get started with industrial content marketing is to start a blog for your industry. The e-book below is one of the best to get you moving. Enjoy.

GET STARTED BY DOWNLOADING: An Introduction to Business Blogging from our friends at HubSpot.

If you want to know more about content marketing for industrial DOWNLOAD our Beginner’s Guide to Industrial Marketing.

Maybe you are ready to raise your hand and say “Help”. Click the graphic below for a COMPLIMENTARY 30 minute consultation.

Author: Tom Repp

A traditional industrial marketer...now a passionate evangelist for leveraging the digital channel for lead generation.

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