[Podcast] HUGE B2B Lead Generation Opportunity for Mfgs

[Podcast] Understanding content saturation is key to a successful content or inbound marketing strategy B2B manufacturing & all industrial marketers

content_marketing_techniques.jpgBruce McDuffee and I did our first podcast at Manufacturing Marketing Institute. Our topic was content saturation and how the lack of good content from your industrial competitors creates a huge opportunity for B2B lead generation for savvy industrial marketers.

Key takeaways from this podcast:

  • A fresh way to look at your industrial marketing strategy
  • Content marketing or inbound marketing works, but it is hard and it is worth getting some outside help.
  • Take advantage of the huge opportunity by embracing modern marketing strategy & tactics, SEO, content marketing and marketing automation.
  • A particular focus on the concept of content saturation and how to use Google’s commands to research your competitors’

CLICK HERE to enjoy The Huge Opportunity for Manufacturing Companies

Author: Tom Repp

A traditional industrial marketer...now a passionate evangelist for leveraging the digital channel for lead generation.

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