Industrial marketers are always looking for a competitive advantage over their compeitors.
These 5 STEPS take months for executive buy-in, execution and success. But I can assure you, given the pace of innovation and adaption of content marketing (some call it inbound marketing) for the industrial market you will be way ahead of your competitors.
As David Meerman Scott, best-selling author of The New Rules of Marketing & PR and also The New Rules of Sales & Service, says:
“I’m absolutely convinced that you will learn more by emulating successful ideas from outside your industry than by copying what your nearest competitor is doing. Remember, the best thing about new rules is that your competitors probably don’t know about them yet”.
David is convinced and so am I, this will be the industrial marketing strategy of the near future. Here is an INFOGRAPHIC that breaks down the 5 STEPS for online success and beating your competitors to the best online prospects.
To grab a printable PDF version of this infographic CLICK HERE: