HubSpot Just Rolled Out a Deep Research Connector to ChatGPT
This isn't some gimmicky add-on. HubSpot is now officially the first CRM platform to launch a Deep Research connector directly into ChatGPT. According to HubSpot's Q1 2025 AI customer sentiment survey, over 75% of their customer base is already using ChatGPT. This integration takes it several notches higher by enabling highly contextual, data-driven analysis and action ... right inside HubSpot.
Let me tell you why this is such a big deal for you, the industrial marketer juggling complex sales cycles, entrenched legacy systems, and a leadership team that still equates marketing with trade shows.
It’s Not Just Integration ... It’s Intelligence
This connector means your HubSpot CRM data can now be processed with the analytical depth of ChatGPT. Imagine the implications:
Marketing can ask ChatGPT, "Find my highest-converting cohorts from recent contacts and create a tailored nurture sequence to boost engagement," and then push that insight into an automated workflow. This is the holy grail of segmentation and personalization that most industrial marketers only dream of.
Sales teams can prompt, "Segment my target companies by annual revenue, industry, and technology stack. Based on that, identify the top opportunities for enterprise expansion." That’s not just prospecting ... that’s surgical sales strategy.
Customer success teams can target dormant accounts with growth potential. ChatGPT might answer, "Here are 20 companies with declining engagement but increasing product usage metrics ... create tailored outreach strategies." Just like that, you’re reviving your pipeline.
Support departments can forecast ticket volumes by season and category. That means better staffing, better planning, and ultimately better customer experience.
One Unified Brain: Your CRM + AI
This isn’t just AI for the sake of it. This is AI informed by your own CRM data. It sees what your team sees (and only what they're allowed to see) ... respecting roles and permissions. That means your sales rep will only access their pipeline ... not the entire org’s data. Your VP of Marketing, on the other hand, can analyze across campaigns and personas.
The power here is that the AI is no longer abstract. It's real. I recently posted a blog on the value of ChatGPT's Deep Research titled How Industrials Can Use DeepResearch to Build a Digital Moat
It’s now living inside your operational reality ...right inside HubSpot ...if you are a HubSpot user. ChatGPT isn’t just giving you ideas ... it’s giving you ideas based on your actual business. This is something that’s been missing from B2B tech stacks for far too long.
Why This Matters More for Mid-Size Industrial Companies
Let’s be real. The Fortune 1000 have had data scientists and AI analysts for years. But mid-size manufacturers? Not so much. We wear multiple hats. We’re lean. We’re strategic. Most times we lack the resourcs the big boys have. But we don’t have time to decode massive datasets or train internal models.
That’s why I’ve been saying since at least 2013 that HubSpot is the go-to platform for B2B industrial marketing. And this new connector? It just reinforced everything I’ve believed and written about in posts like Why B2B Marketers Can’t Ignore HubSpot: 11 Key Benefits.
You don’t need to hire a data analyst now. You just need to know what question to ask. HubSpot + ChatGPT does the rest.
The Simplicity of Enabling It
If you’re a HubSpot admin, turning on this feature is a breeze:
Go to ChatGPT and turn on the HubSpot Deep Research connector.
Select HubSpot as a data source.
Authenticate your account.
From there, any user can toggle it on, log in, and start asking questions.
It’s available across all HubSpot tiers, as long as you have a paid ChatGPT plan. That means no need to wait for some overpriced enterprise upgrade.
After reading about this in one of marketing news feeds (automated in ChatGPT), I tried it ... and it took me 30 seconds to connect ChatGPT's DeepResearch to my HubSpot CRM.
ShaaaaZammmm!
Want more detail? Go to HubSpot's KnowledgeBase
From Dharmesh Shah Himself: A Historic Milestone
Even Dharmesh Shah, HubSpot’s Founder and CTO, weighed in on Linkedin:
"HubSpot is the first CRM to be deeply connected with OpenAI's ChatGPT ... with just a few clicks the 250,000+ HubSpot customers can bring CRM data right into ChatGPT and ask really sophisticated deep research queries."
That’s not hype. That’s history being made.
Here’s How I See It Playing Out for You
If you’re running marketing for a mid-size industrial, you’re already pressed for time. You’re likely managing trade shows, quoting tools, sales enablement, and vendor negotiations … all before your second cup of coffee. What you need isn’t more software. You need smarter software. Software that acts like a teammate, not a task.
This HubSpot-ChatGPT connector gives you a strategic layer on top of your CRM. It’s a layer that tells you why your campaigns aren’t converting, who your real ICP (Ideal Customer Profile) is, and where to focus your sales efforts next quarter.
And the best part?
You don’t need a PhD in data science. You just need to know how to ask a good question. ChatGPT does the rest ... translating your question into insight, and that insight into action.
Let Me Wrap It with a Real-World Example
Picture this: You just wrapped a tradeshow. Hundreds of badge scans. Dozens of conversations. Some vague notes in your HubSpot CRM. Sound familiar?
Now imagine prompting ChatGPT: "Of the contacts created in the last 90 days from the FabTech show, who matches our ICP and has opened more than 3 emails in the last month? Create a 3-email nurture sequence tailored to each persona and launch it in HubSpot."
Boom. You're not just following up. You’re executing a personalized, insight-driven campaign in less time than it took to unpack your trade show booth.
This Is the Future I Envisioned ... And It’s Finally Here
I’ve been advocating for this level of integration, intelligence, and usability for over a decade. We don’t need more noise in our MarTech stacks. We need clarity. We need direction. We need simplicity for our B2B friends. We need results.
With this new connector, HubSpot isn’t just a CRM anymore. It’s your marketing analyst, your sales strategist, and your operations guru ... all rolled into one.
If you’re not already using HubSpot, now’s the time. If you are ... it’s time to take the gloves off and let it work smarter for you.
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