---
title: "[PODCAST] Marketing Automation for Industrial: Grab a Competitive Edge"
description: Join Tom Repp and Bruce McDuffee from Manufacturing Marketing Institute and explore why marketing automation for industrial can provide a competitive edge.
---

<https://www.thereppgroup.com>

# [\[PODCAST\] Marketing Automation for Industrial: Grab a Competitive Edge](https://www.thereppgroup.com/industrial-marketing-strategy/podcast-marketing-automation-for-industrial-grab-your-competitive-edge)

 Written by [Tom Repp](https://www.thereppgroup.com/author/tom-repp) | Jul 26, 2016 12:00:00 AM

Wondering about marketing automation for your industrial company?  Wondering if your [industrial marketing strategy](https://www.thereppgroup.com/blog/8-clues-your-industrial-marketing-strategy-is-obsolete) needs a shot of adrenalin?

Here are some answers.

Join Tom Repp and Bruce McDuffee from **[Manufacturing Marketing Institute](http://mmmatters.com/)** and hear about the risks and rewards of using marketing automation for industrial.

Key takeaways from this informative podcast:

- What is marketing automation?
- Why is it different from Constant Contact?
- How marketing automation gives industrial marketers’ a competitive advantage?
- Why understanding [content saturation is critical](https://www.thereppgroup.com/blog/use-content-saturation-to-own-your-industrial-niche) for online dominance
- Why your buyer’s new behavior demands great content?
- Who should not use marketing automation?

**CLICK HERE for Tom & Bruce’s podcast**, *[An Opportunity for Manufacturers to Gain a Competitive Edge With Marketing Automation](http://mmimatters.libsyn.com/manufacturing-business-development-predictions-2017). *

[View full post](https://www.thereppgroup.com/industrial-marketing-strategy/podcast-marketing-automation-for-industrial-grab-your-competitive-edge)

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