--- title: "Manufacturers Need to Know: How Are B2B Manufacturers Adapting to Content & Inbound Marketing [Report from Content Marketing Institute]" description: Curious Manufacturers & Industrial Marketers Want to Know. Content Marketing Institute Publishes Report on How Manufacturers are Using Content Marketing. image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/linkedin-rolodex_1-2.jpg --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # Manufacturers Need to Know: How Are B2B Manufacturers Adapting to Content & Inbound Marketing \[Report from Content Marketing Institute\] ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) Mar 16 2014 [industrial marketing strategy,](https://www.thereppgroup.com/tag/industrial-marketing-strategy) [industrial content marketing,](https://www.thereppgroup.com/tag/industrial-content-marketing) [inbound marketing for industrial,](https://www.thereppgroup.com/tag/inbound-marketing-for-industrial) [marcus sheridan](https://www.thereppgroup.com/tag/marcus-sheridan) ![blogging equals more leads](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/content_marketing_for_manufacturing_1-May-11-2021-06-22-17-42-AM.jpg?width=400&height=300&name=content_marketing_for_manufacturing_1-May-11-2021-06-22-17-42-AM.jpg "blogging equals more leads")Most of my customers know I am big believer in content marketing or inbound marketing for industrial lead generation. Typically the first question out of their mouth is, “How much does it cost?” or “Who else is doing it?” In terms of costs, I wrote a blog about content marketing costs a couple months ago.  [Check it out.](https://www.thereppgroup.com/blog/what-does-it-really-cost-for-industrial-marketers-to-do-quality-content/inbound-marketing) But…in terms of actual adaption here is a recent report from the [Content Marketing Institute](http://contentmarketinginstitute.com). Want to know how your competitors are using content marketing and what their struggles have been? Want to know if the content marketing thing actually works?  Want to know how well it works?  Read their report right here: [**Content Marketing Making Strides in the Manufacturing Industry: Report**](http://contentmarketinginstitute.com/2014/03/manufacturing-2014-content-marketing-research) I might add that the single biggest determinate of success for manufacturers using content marketing as a strategy is PASSION.  I am sure many in this survey have done content marketing because their bosses said they should or they have a competitor that is pushing them. No passion…just another chore. The fact is, it takes a culture, not a strategy. An industrial company that wishes to succeed at content marketing must be completely committed to content marketing or inbound marketing as some call it. From the top down. The successful content marketer must also have a leader that can evangelize this new marketing effort. The report from Content Marketing Institute shows an impression adaption rate and clearly demonstrates manufacturers are taking advantage of the gift from Google…search.  This is just my own opinion, but I suspect if each of the respondents to this survey had elements of passion and leadership, the results would be even more impressive. Want to see how one company changed the entire culture in 48 hours to become a content marketing machine…right here in Michigan? Go to Marcus Sheridan’s blog post about “[*How to Change the Entire Social Media Culture of a Company in Less than 48 Hours*](http://www.thesaleslion.com/change-social-media-culture-company)“. Want to dig deeper and look at some trends that will disrupt your industrial lead generation and go-to-market strategy. **[DOWNLOAD NOW A Beginners Guide to Industrial Content Marketing.](https://www.thereppgroup.com/inbound-marketing-for-the-industrial-market)** Maybe you are ready to raise your hand and say “Help”.   Click the graphic below for a COMPLIMENTARY 30 minute consultation. [![Request 30 Minute Consultation](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/Callout-Banner-Request-May-11-2021-06-22-23-11-AM.jpg?width=634&height=175&name=Callout-Banner-Request-May-11-2021-06-22-23-11-AM.jpg)](https://www.thereppgroup.com/consulting) “By Tom Repp” ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) #### Author:Tom Repp A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. [View all posts by Tom Repp](https://www.thereppgroup.com/author/tom-repp) ### Leave a Reply Your email address will not be published. Required fields are marked \* ###### [PREVIOUS Still Skeptical about Blogging for Business? 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