--- title: Is Digital Disruption Facing Your Industrial Marketing Efforts? description: Obviously many industries are going through digital disruption. Are your industrial marketing efforts being disrupted at the same time? image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/disruptive_industrial_marketing_strategies-1-May-11-2021-06-24-22-00-AM.jpg --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # Is Digital Disruption Facing Your Industrial Marketing Efforts? ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) Aug 28 2015 [industrial marketing strategy,](https://www.thereppgroup.com/tag/industrial-marketing-strategy) [industrial content marketing](https://www.thereppgroup.com/tag/industrial-content-marketing) ![disruptive\_industrial\_marketing\_strategies-1](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/disruptive_industrial_marketing_strategies-1-May-11-2021-06-24-22-00-AM.jpg?width=310&name=disruptive_industrial_marketing_strategies-1-May-11-2021-06-24-22-00-AM.jpg) I recently met with an amazing industrial supplier. This guy was the true Renaissance Man.  He was not only a skilled engineer, but also blessed with many other talents. He not only had technical skills, he had passion for an old-line industry bundled around good people skills…often times, rare for an engineer. He has used his Renaissance gift to develop game-changing methodologies in an industry that has been doing things the same way for almost 100 years. I saw plenty of evidence of his game-changing products, services and patents on this plant floor and documents from the US Patent Office in his office. He was also smart enough to know his marketing needed to be disruptive and unique to get this story told. Just after my meeting with The Renaissance Man, I came across this article, *Many big companies live in fear for their future in the digital age.* *[Many Big Companies LIve in Fear of Their Future in the Digital Ago](http://www.reuters.com/article/2015/06/25/management-digital-threats-idUSL8N0ZA2Q020150625)–*Reuters This blog post reminded me of the disruption that is not just washing across whole industries but also industrial marketing departments in this country. I look forward to working with The Renaissance Man. Unlike many baby-boomers, I enjoy change. It will be a terrific learning experience to witness true disruption in a rust-belted industry. It will be a challenge to leverage the web to tell his story and measure the responses as his audience consumes his e-mails, blog posts, e-books, white papers, etc., telling a much different story than status quo. How is your industry being disrupted by digital? Has your industrial marketing embraced digital or does it fear digital? Changing the status quo in industrial marketing is difficult.  A good place to start is ***A Beginner’s Guide to Industrial Content Marketing***. [**DOWNLOAD NOW**](https://www.thereppgroup.com/inbound-marketing-for-the-industrial-market) Maybe you are ready to raise your hand and say, “Help”.   Click the graphic below for a COMPLIMENTARY 30 minute consultation. [![Request 30 Minute Consultation](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/Callout-Banner-Request-May-11-2021-06-25-04-10-AM.jpg?width=634&height=175&name=Callout-Banner-Request-May-11-2021-06-25-04-10-AM.jpg)](https://www.thereppgroup.com/consulting) ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) #### Author:Tom Repp A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. 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