--- title: Industrial Marketing Strategy Need Help? Watch Donald Trump description: Business owners on a mission to freshen up their industrial marketing strategy, can learn a whole lot from Donald Trump’s Presidential campaign. image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/donald_trump-disruptive_industrial_marketing-2.jpg --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # Industrial Marketing Strategy Need Help? Watch Donald Trump ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) Jun 1 2016 [industrial marketing strategy](https://www.thereppgroup.com/tag/industrial-marketing-strategy) ![donald\_trump-disruptive\_industrial\_marketing.jpg](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/donald_trump-disruptive_industrial_marketing-2.jpg?width=446&height=244&name=donald_trump-disruptive_industrial_marketing-2.jpg "donald_trump-disruptive_industrial_marketing.jpg")Allow me to start with one of my favorite quotes from Guy Kawasaki, former Apple marketer & venture capitalist: - ***“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”*** Love him or hate him, it is fair to say that Donald has some good grey matter between his ears…or under his hair. It is also fair to say we are watching traditional marketing and communications disrupted in a massive way. Trump’s communication skills are the embodiment of Kawasaki’s quote.  All of Trump’s 16 GOP opponents spent massive amounts of money to defeat him.  Much of Trump’s marketing was free. His big spending opponents are all gone. No doubt, Trump’s celebrity status & wealth helped launch his candidacy, but I would argue that he had no more brand recognition or available resources than Jeb Bush and the others when all were at the starting gate. In my mind, Trump is simply communicating using common sense promotion and clever, and quick, rebuttals. The difference is…it is in real time. It is personal. It is authentic (Yes…he does his own tweets)  @realDonaldTrump I continue to maintain that the best way to market your industrial products, or a Presidential candidate, are not through traditional marketing channels. Avoid this massive marketing disruption at your industrial company’s peril. It is time to rethink your [industrial marketing strategy](https://www.thereppgroup.com/inbound-marketing-for-the-industrial-market). [![Subscribe to The Repp Groups Blog](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/Callout-Banner-Subscribe-1-May-11-2021-06-22-23-39-AM.jpg?width=634&height=175&name=Callout-Banner-Subscribe-1-May-11-2021-06-22-23-39-AM.jpg)](https://www.thereppgroup.com/blog-for-tom-repp/) [![Request 30 Minute Consultation](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/Callout-Banner-Request-May-11-2021-06-22-23-11-AM.jpg?width=634&height=175&name=Callout-Banner-Request-May-11-2021-06-22-23-11-AM.jpg)](https://www.thereppgroup.com/consulting) ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) #### Author:Tom Repp A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. [View all posts by Tom Repp](https://www.thereppgroup.com/author/tom-repp) ### Leave a Reply Your email address will not be published. Required fields are marked \* ###### [PREVIOUS 5 Reasons Your Inbound Marketing for Industrial Fails](https://www.thereppgroup.com/industrial-marketing-strategy/5-reasons-your-inbound-marketing-for-industrial-fails) ###### [NEXT How to Reach Your Millennial Industrial Buyer](https://www.thereppgroup.com/industrial-marketing-strategy/how-to-reach-your-millennial-industrial-buyer) #### WATCH THIS and find out how to beat your rivals to the best industrial leads [![Image description](https://www.thereppgroup.com/hs-fs/hubfs/TRG-B2B%20Content%20REPPLIKATOR-logo-PNG-half-transparent-v2-4-1.png?width=280&name=TRG-B2B%20Content%20REPPLIKATOR-logo-PNG-half-transparent-v2-4-1.png "Image description")](https://www.thereppgroup.com/repplikator) [![](https://i2.wp.com/hubspot-academy.s3.amazonaws.com/prod/tracks/user-badges/d6b287413e59457fa6564d08c2da8154-1580141375300.png?w=840&ssl=1)](https://academy.hubspot.com/certification) [![](https://www.thereppgroup.com/hubfs/images/2019-09-Tom-Repp-SEMrush-certification-300x205.jpg)](##) ### RECENT POSTS ### FOLLOW US! [Follow us on LinkedIn](https://www.linkedin.com/in/tomrepp) [Follow us on Facebook](https://twitter.com/twrepp) ### TAGS - [industrial marketing strategy (158)](https://www.thereppgroup.com/tag/industrial-marketing-strategy) - [industrial content marketing (70)](https://www.thereppgroup.com/tag/industrial-content-marketing) - [B2B industrial marketing (52)](https://www.thereppgroup.com/tag/b2b-industrial-marketing) - [B2B content marketing (39)](https://www.thereppgroup.com/tag/b2b-content-marketing) - [AEO (Answer Engine Optimization) for B2B (29)](https://www.thereppgroup.com/tag/aeo-answer-engine-optimization-for-b2b) - [inbound marketing for industrial (27)](https://www.thereppgroup.com/tag/inbound-marketing-for-industrial) - [Industrial branding (20)](https://www.thereppgroup.com/tag/industrial-branding) - [marketing automation for industrial (17)](https://www.thereppgroup.com/tag/marketing-automation-for-industrial) - [Industrial Marketing (16)](https://www.thereppgroup.com/tag/industrial-marketing) - [industrial blogging (16)](https://www.thereppgroup.com/tag/industrial-blogging) - [SEO strategy for B2B industrial (15)](https://www.thereppgroup.com/tag/seo-strategy-for-b2b-industrial) - [brand strategy for B2B (15)](https://www.thereppgroup.com/tag/brand-strategy-for-b2b) - [Content Marketing for Industrial Marketers (14)](https://www.thereppgroup.com/tag/content-marketing-for-industrial-marketers) - [industrial brand strategy (14)](https://www.thereppgroup.com/tag/industrial-brand-strategy) - [content saturation for industrial (13)](https://www.thereppgroup.com/tag/content-saturation-for-industrial) - [integrating AI into industrial marketing (13)](https://www.thereppgroup.com/tag/integrating-ai-into-industrial-marketing) - [Generative Engine Optimization (11)](https://www.thereppgroup.com/tag/generative-engine-optimization) - [B2B Lead Generation (10)](https://www.thereppgroup.com/tag/b2b-lead-generation) - [GEO for industrial marketing (10)](https://www.thereppgroup.com/tag/geo-for-industrial-marketing) - [Search engines vs AI bots (10)](https://www.thereppgroup.com/tag/search-engines-vs-ai-bots) - [AI marketing for B2B industrials (9)](https://www.thereppgroup.com/tag/ai-marketing-for-b2b-industrials) - [Digital Moat Framework (9)](https://www.thereppgroup.com/tag/digital-moat-framework) - [LLM and B2B industrial marketing (9)](https://www.thereppgroup.com/tag/llm-and-b2b-industrial-marketing) - [digital marketing strategy for B2B (9)](https://www.thereppgroup.com/tag/digital-marketing-strategy-for-b2b) - [brand visibility (8)](https://www.thereppgroup.com/tag/brand-visibility) - [SEO strategy for B2B (7)](https://www.thereppgroup.com/tag/seo-strategy-for-b2b) - [industrial digital marketing (7)](https://www.thereppgroup.com/tag/industrial-digital-marketing) - [industrial lead generation (7)](https://www.thereppgroup.com/tag/industrial-lead-generation) - [hubspot for industrial (6)](https://www.thereppgroup.com/tag/hubspot-for-industrial) - [industrial marketing strategies (5)](https://www.thereppgroup.com/tag/industrial-marketing-strategies) - [B2B lead geneation (4)](https://www.thereppgroup.com/tag/b2b-lead-geneation) - [David Meerman Scott (4)](https://www.thereppgroup.com/tag/david-meerman-scott) - [The Repp Group B2B Content REPPliKator (4)](https://www.thereppgroup.com/tag/the-repp-group-b2b-content-repplikator) - [content marketing for industrials (4)](https://www.thereppgroup.com/tag/content-marketing-for-industrials) - [marcus sheridan (4)](https://www.thereppgroup.com/tag/marcus-sheridan) - [AI Commerce is here for B2Bs (3)](https://www.thereppgroup.com/tag/ai-commerce-is-here-for-b2bs) - [ChatGPT Agent for Industrial Marketing (3)](https://www.thereppgroup.com/tag/chatgpt-agent-for-industrial-marketing) - [Inbound Marketing (3)](https://www.thereppgroup.com/tag/inbound-marketing) - [Industrial Internet Marketing (3)](https://www.thereppgroup.com/tag/industrial-internet-marketing) - [SEMrush (3)](https://www.thereppgroup.com/tag/semrush) - [answer engine optimization (3)](https://www.thereppgroup.com/tag/answer-engine-optimization) - [content marketing strategy (3)](https://www.thereppgroup.com/tag/content-marketing-strategy) - [digital marketing for B2B (3)](https://www.thereppgroup.com/tag/digital-marketing-for-b2b) - [featured snippet (3)](https://www.thereppgroup.com/tag/featured-snippet) - [industry marketing strategy (3)](https://www.thereppgroup.com/tag/industry-marketing-strategy) - [pillar pages for industrial (3)](https://www.thereppgroup.com/tag/pillar-pages-for-industrial) - [Custom GPT for B2B marketers (2)](https://www.thereppgroup.com/tag/custom-gpt-for-b2b-marketers) - [Mark Schaefer-Marketing Author (2)](https://www.thereppgroup.com/tag/mark-schaefer-marketing-author) - [content marketing for industrial (2)](https://www.thereppgroup.com/tag/content-marketing-for-industrial) - [content saturation (2)](https://www.thereppgroup.com/tag/content-saturation) The Repp Group, 7250 Eagle Terrace, Mattawan, MI 49071. Phone: [269-375-0349](tel:269-375-0349) [Follow us on LinkedIn](https://www.linkedin.com/in/tomrepp) [Follow us on Facebook](https://twitter.com/twrepp) ![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2") ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tom Repp", "url" : "https://www.thereppgroup.com/author/tom-repp" }, "dateModified" : "2021-08-02T12:58:32.543Z", "datePublished" : "2016-06-01T00:00:00.000Z", "headline" : "Industrial Marketing Strategy Need Help? Watch Donald Trump", "image" : [ "https://www.thereppgroup.com/hubfs/Imported_Blog_Media/donald_trump-disruptive_industrial_marketing-2.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.thereppgroup.com/industrial-marketing-strategy/industrial-marketing-strategy-need-help-watch-donald-trump", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.thereppgroup.com/hubfs/The-Repp-Group-Logo-2025-r2-3.png" }, "name" : "The Repp Group" } } ```