Do a little research on your own for your industrial marketing strategy. When you last researched a product, service or topic, did you search on a laptop/desktop or your mobile device?
I think I know the answer.
You are not alone.
Referencing comScore, smartphones now display half of the digital content…& no signs of slowing down.
Again, referring to the comScore research, 20 per cent of your millennial buyers don’t even have a desktop any more. Unbelievable.
You might think, “Oh, my engineering prospects will go back to their offices to research our products, so having a mobile friendly website is not a big deal for us?
Did you wait to go back to your laptop/desktop to check out that set of golf clubs or vacation spot for next spring? No, you searched on your smartphone as you were watching TV, at dinner or in the airport.
Is your industrial marketing strategy offering content for mobile prospects in a user-friendly, helpful manner?
I hope so.
For more info on what The Repp Group can do for your industrial marketing & lead generation…CLICK BELOW
A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. View all posts by Tom Repp