---
title: "Digital Media for the Industrial Marketer: From IHSEngineering360"
description: I find many industrial marketers resist quality content marketing. This recent research from IHSEngineering360 should put the doubters on notice.
---

<https://www.thereppgroup.com>

# [Digital Media for the Industrial Marketer: From IHSEngineering360](https://www.thereppgroup.com/industrial-marketing-strategy/digital-media-for-the-industrial-marketer-from-ihsengineering360)

 Written by [Tom Repp](https://www.thereppgroup.com/author/tom-repp) | Nov 2, 2015 5:00:00 AM

 I had a meeting this morning with a very progressive industrial marketer.  We were developing a focused content marketing strategy built on the HubSpot marketing automation platform.  What a pleasure to work with such a forward thinking marketer.

Then I came back to my office and the latest report from IHSEngineering360 (formerly GlobalSpec) was in my inbox.  These guys do some of the best research in the industrial sector and I always read their content and save their reports for later reference.

Here are a few highlights:

- *You must connect with potential customers early in their buy cycle in order to be a contender later when they are ready to make a purchase decision.*
- *You must be found in the early stages of the buy cycle to be on the buyer’s short list.*
- *As in-person tradeshows continue to experience decline, webinars have filled the void for interaction between technical professionals and vendors.*
- *Digital publications, which fit neatly with engineers’ online work behavior, trump printed trade magazines as an information resource across all age groups.*
- *While you may not drive sales directly through social media, you can distribute your content, build brand awareness and help to establish a thought leadership position—as well as interact with a new generation of technical professionals.*

Based on my [own knowledge](https://www.thereppgroup.com/blog/6-misunderstandings-owners-have-about-seo-their-industrial-marketing-strategy), my own instincts and data from HIS Engineering360, I predict our progressive marketer I met with this morning will own his online niche in a couple years…***with resulting sales results***.

Read IHSEngineering360’s most recent report, [*2015 Digital Media Use in the Industrial Sector*](http://www.globalspec.com/advertising/trends-wp/2015_DigitalMediaUse) and then let me know what you think?

Does your industrial marketing strategy match what others are thinking in the market?

<http://cta-redirect.hubspot.com/cta/redirect/270294/89963b8f-7568-4f79-9d3d-1c4f35b7ce1e>

<http://cta-redirect.hubspot.com/cta/redirect/270294/89963b8f-7568-4f79-9d3d-1c4f35b7ce1e> <https://www.thereppgroup.com/blog-for-tom-repp/>

 

[View full post](https://www.thereppgroup.com/industrial-marketing-strategy/digital-media-for-the-industrial-marketer-from-ihsengineering360)

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