--- title: 2 Critical Steps for Your Industrial Marketing Strategy description: Discussions about industrial marketing strategy often begin with, “Do I need to update my website”.  “I have heard a lot about content marketing for industrial. Do I need to do content marketing?” “What about mobile?”  Or, “How can rank better with Google?”  Etc. etc. If you read this blog often you know that I am … Continue reading “2 Critical Steps for Your Industrial Marketing Strategy” image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/2019-08-Keyword-positions-for-industrial-content-marketing-300x166.jpg --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # 2 Critical Steps for Your Industrial Marketing Strategy ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) May 8 2017 [industrial marketing strategy,](https://www.thereppgroup.com/tag/industrial-marketing-strategy) [David Meerman Scott](https://www.thereppgroup.com/tag/david-meerman-scott) ![David Meerman Scott, industrial marketing strategy ](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/david-meerman_scott-May-11-2021-06-21-54-32-AM.jpg?width=400&height=300&name=david-meerman_scott-May-11-2021-06-21-54-32-AM.jpg)Discussions about industrial marketing strategy often begin with, “Do I need to update my website”.  “I have heard a lot about content marketing for industrial. Do I need to do content marketing?” “What about mobile?”  Or, “How can rank better with Google?”  Etc. etc. If you read this blog often you know that I am a huge fan of David Meerman Scott, best-selling author of the [*New Rules of Sales & Service*](https://www.davidmeermanscott.com/books), a must read of the savvy industrial marketer. David Meerman Scott’s recent interview at The Microsoft Partner Network breaks down my typical responses to the questions above. Before you update your website, before you decide to do a blog, before you optimize for search engines, before you update for mobile…before you do anything, take these two critical steps. - ***Understand what your industrial customers really want. (Do not assume you already know what they want. Interview them to find out.)*** - ***Create content that helps them get what they want.*** Don’t take my word for it. [Listen to a very informative podcast from David](https://www.youtube.com/watch?v=Al8QwEEZ624&feature=youtu.be).  Spend 10 minutes with the most influential marketer out there & figure out what the 2 most critical steps are to pump up your industrial marketing strategy. For more info on what **The Repp Group** can do for your industrial marketing & lead generation…**CLICK BELOW**   ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) #### Author:Tom Repp A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. [View all posts by Tom Repp](https://www.thereppgroup.com/author/tom-repp) ### Leave a Reply Your email address will not be published. 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