Can I Use AI to Replace or Upskill My Lean Marketing Team?

Let’s be real … your 1.5-person marketing team is drowning. Between trade shows, SEO, CRM updates, and email campaigns, there’s barely time to think strategically. Here’s the truth: AI isn’t coming for your job. 

It’s coming to save it.

AI as a Force Multiplier

Your team’s best use of time is not grinding through repetitive tasks. AI can:

• Write first drafts of blogs, emails, and social posts
• Auto-schedule and optimize email campaigns
• Identify SEO gaps and recommend content
• Summarize call transcripts and create follow-up tasks

That means your marketer can shift from “content monkey” to strategic director.

Replacing? No. Upskilling? Absolutely.

With AI tools embedded into platforms like HubSpot, Canva, or SEMrush, your team doesn’t need to be technical geniuses … they need to know the tools exist and how to guide them. Upskilling with AI is less about coding and more about coaching smart tools to do what you already do, faster.

Real Example

A client of The Repp Group used to spend 8 hours writing a white paper. With AI copy assistance and outline generators, they now draft one in under 90 minutes. That’s time back for planning, strategy, and higher-impact campaigns. Personally, it took about 3 months to research and write my ebook, Do Your Brand & Sales Materials Greet Your Buyer in the 1st AI  Prompt?. By creating custom prompts from ChatGPT for each of the 12 chapters, I rewrote the ebook in two hours to update it for the AI marketing world. 

Bottom Line: AI doesn’t replace marketers. It turns them into marketing ninjas.

Action Step: Give Your Team One Day to Experiment

Block one half-day this month for your marketing staff to explore and test-drive AI tools ... without the pressure of immediate deliverables. Try drafting blog intros with ChatGPT, identifying keywords in SEMrush, or generating image concepts in Canva. Then regroup and ask: What could we stop doing manually tomorrow if we leaned into this?

That one session might unlock 10+ hours a week of reclaimed productivity ... and shift your internal culture from overwhelmed to opportunistic.

If you need to take a crash course in AI for mid-size industrials, I highly recommend using White Beard Strategies  and Jonathan Mast to upskill your team quickly. I recommend starting with Jonathan's SELFScribe Challenge. The SELFScribe Challenge gives you everything you need to streamline your workflow, create personalized content, and leverage AI to scale your business while staying authentic. More importantly, this webinar will open your eyes to what AI can do for your B2B. 

You will not be disappointed. 

Want to know more, go to What We Do or Contact Me in the menu above. Or give me a call at 269-375-0349.