--- title: Which Marketing Automation Platform is Best for Industrial Marketing description: Is marketing automation right for the industrial marketer. Here are a couple views of marketing automation and benefits industrial marketers will find image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/Callout-Banner-Request-May-11-2021-06-22-23-11-AM.jpg --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # Which Marketing Automation Platform is Best for Industrial Marketing ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) Aug 3 2015 [industrial marketing strategy,](https://www.thereppgroup.com/tag/industrial-marketing-strategy) [industrial content marketing,](https://www.thereppgroup.com/tag/industrial-content-marketing) [marketing automation for industrial](https://www.thereppgroup.com/tag/marketing-automation-for-industrial) ![marketing\_automaton\_for\_industrial](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/marketing_automaton_for_industrial-May-11-2021-06-22-05-56-AM.jpg?width=277&name=marketing_automaton_for_industrial-May-11-2021-06-22-05-56-AM.jpg)Marketing automation is a topic of conversation in almost every marketing brain dump in conference rooms around the world. Industrial marketers have been slow to the trough of marketing automation and lead generation. Content Marketing Institute’s research tells us things are changing in last March’s report, *Manufacturing: B2B Manufacturing Content Marketing*  [CMI’s research](http://contentmarketinginstitute.com/2015/03/manufacturing-content-marketing-research/) tells us there is rapid adoption, but success is still elusive for industrial marketers. Industrial customers and peers often ask me, “Which marketing automation is best for the industrial marketer & content marketing?”  Most that know me, know that I am big believer in HubSpot. I wrote a top-level look at marketing automation  a couple years ago and found HubSpot to be a, hands down, winner for the middle industrial market that I serve. Mike Templeman at  Forbes found a similar conclusion, [*Which Marketing Automation Software is the Best?*](https://www.thereppgroup.com/blog/is-marketing-automation-worth-it-...9-business-reasons-why-industrial-marketers-must-embrace-it) Marcus Sheridan, an evangelist for inbound and content marketing does a [review of HubSpot](http://www.thesaleslion.com/the-most-important-customer-review-of-hubspot-you%E2%80%99ll-ever-read/) and also a  [massive review of other marketing automation platforms](http://www.thesaleslion.com/marketo-vs-eloqua-pardot-review-compare/) Marketo, Eloqua & Pardot on his blog I would just like to add to additional benefits of HubSpot. I have worked with sales & marketing software for the better part of my career and I have found HubSpot’s customer service at the top of the heap. I simply cannot imagine a company with better customer service or response times. Not to mention these guys are some the smartest marketing minds on the planet and the content they deploy is veritable road map for the industrial marketer that wants to upstage his online competitors. Also, HubSpot graphic user interface is terrific. Is is designed for marketers and not coders, and delivers in spades. Further, never a week or two passes without improvements in the interface. I predict industrial marketers that embrace marketing automation and **CONSISTENTLY** follow up with branded, quality and helpful content will win the digital race for lead generation within their industries. What do you think?  What is your prediction? Our *Beginner’s Guide to Industrial Content Marketing* is a great place to begin your digital marketing journey. **DOWNLOAD NOW**, [Beginner’s Guide to Industrial Content Marketing](https://www.thereppgroup.com/inbound-marketing-for-the-industrial-market) . Maybe you are ready to raise your hand and say, “Help”. Click the graphic below for a COMPLIMENTARY 30 minute consultation. Check your industrial website. Are your locations listed properly so your buyers can easily find your products and services at each location independently? [![89963b8f-7568-4f79-9d3d-1c4f35b7ce1e](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/89963b8f-7568-4f79-9d3d-1c4f35b7ce1e.png?width=634&height=175&name=89963b8f-7568-4f79-9d3d-1c4f35b7ce1e.png)](https://www.thereppgroup.com/blog-for-tom-repp?utm_referrer=https%3A%2F%2Fwww.thereppgroup.com%2Fdoes-my-industrial-marketing-strategy-need-a-coach) [![Mid-size industrials using SEO effectivelly](https://www.thereppgroup.com/hs-fs/hubfs/Book-Promo-CTA-1.png?width=634&height=175&name=Book-Promo-CTA-1.png)](https://www.thereppgroup.com/hubfs/2022-12-MASTER%20PP%20file%20for%20ebook-Do%20Your%20Brand%20and%20Sales%20Materials%20Greet%20Your%20Buyer-12-17-2022.pdf)       [![Request 30 Minute Consultation](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/Callout-Banner-Request-May-11-2021-06-22-23-11-AM.jpg?width=634&height=175&name=Callout-Banner-Request-May-11-2021-06-22-23-11-AM.jpg)](https://www.thereppgroup.com/consulting) ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) #### Author:Tom Repp A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. 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