--- title: Want to Revolutionize Your Industrial Marketing? Get Out of Your Building description: What to make your industrial marketing personal, relevant, human and SUCCESSFUL? The best place to start is get out your building. image: https://www.thereppgroup.com/hubfs/Imported_Blog_Media/no_business_cards-industrial_sales_reps-3.jpg --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Hiring an outside marketing guide...is well worth it. ![Tom-Repp-Front-page-transparent](https://www.thereppgroup.com/hs-fs/hubfs/images/Tom-Repp-Front-page-transparent.png?width=2000&name=Tom-Repp-Front-page-transparent.png) # Want to Revolutionize Your Industrial Marketing? Get Out of Your Building ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) Jul 30 2015 [industrial marketing strategy,](https://www.thereppgroup.com/tag/industrial-marketing-strategy) [industrial content marketing](https://www.thereppgroup.com/tag/industrial-content-marketing) ![disruptive\_industrial\_marketing\_strategies-1](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/disruptive_industrial_marketing_strategies-1.jpg?width=272&name=disruptive_industrial_marketing_strategies-1.jpg) If you know me and read this blog, you know I am big fan of [Seth Godin](http://sethgodin.typepad.com/), the “Godfather of modern marketing”. Seth’s principles of permission marketing, (His 3rd and breakthrough book was *Permission Marketing*) helps, thick-skulled, industrial marketers understand that our marketing should be anticipated and NOT interruptive. This basic theme resonates in almost every marketing brain dump today. And…it should resonate in every B2B industrial marketing department. Not because Seth says so. Not because I say so. Because your prospect says so. Google has retrained your prospect when it comes to sourcing industrial products. Now you need to retrain your industrial marketing strategy. What’s the best way to do that? Get out of your building. Get away from the old industry paradigms. Find an off-site retreat. Hire an outside firm or consultant that thinks completely different from your culture. Do not play it safe. Did any momentous idea, invention or concept that changed paradigms, ever play it safe? [Fear is the number one problem](https://www.thereppgroup.com/blog/what-is-keeping-industrial-marketers-from-embracing-content-marketing), in my opinion, with today’s industrial marketing. I believe one of the easiest ways to overcome that fear, is to get out your building. Let me know how that works? Our *Beginner’s Guide to Industrial Content Marketing* is a great place to begin your journey.  **DOWNLOAD NOW**, **[Beginner’s Guide to Industrial Content Marketing](https://www.thereppgroup.com/inbound-marketing-for-the-industrial-market)** **.**  Maybe you are ready to raise your hand and say, “Help”. Click the graphic below for a COMPLIMENTARY 30 minute consultation. [![Request 30 Minute Consultation](https://www.thereppgroup.com/hs-fs/hubfs/Imported_Blog_Media/Callout-Banner-Request-May-11-2021-06-22-23-11-AM.jpg?width=634&height=175&name=Callout-Banner-Request-May-11-2021-06-22-23-11-AM.jpg)](https://www.thereppgroup.com/consulting) ![Tom Repp](https://app.hubspot.com/settings/avatar/a31fd2565e9302ced7f587a7d4791f5a) #### Author:Tom Repp A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. 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