--- title: | Tom Repp (9) description: A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. (9) --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Your Competitors Are Becoming Easier to Find Than You Are. ##### Industrial buyers are changing how they discover and evaluate suppliers. [The Digital Moat™](https://www.thereppgroup.com/what-is-the-digital-moat-framework) helps turn your company's hard-earned expertise into the visibility, authority and trust needed to compete in an AI-driven world. ![](https://www.thereppgroup.com/hubfs/images/Tom-Repp-Front-page-transparent.png) [![](https://www.thereppgroup.com/hubfs/2025-06-Build%20Traffic%20First%20for%20B2B.jpeg)](https://www.thereppgroup.com/traffic-first...only-path-forward-in-fragmented-industrial-seo) [Content Marketing for Industrial Marketers,](https://www.thereppgroup.com/tag/content-marketing-for-industrial-marketers) [B2B industrial marketing,](https://www.thereppgroup.com/tag/b2b-industrial-marketing) [brand visibility](https://www.thereppgroup.com/tag/brand-visibility) Jun 26 2025 #### [Traffic First...Only Path Forward in Fragmented Industrial SEO](https://www.thereppgroup.com/traffic-first...only-path-forward-in-fragmented-industrial-seo) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/traffic-first...only-path-forward-in-fragmented-industrial-seo) [![B2B influencer marketing](https://www.thereppgroup.com/hubfs/2025-06-Influence%20marketing%20for%20B2B%20industrial.jpg)](https://www.thereppgroup.com/influence-is-your-edge-why-mid-size-b2bs-must-act-now) [B2B industrial marketing,](https://www.thereppgroup.com/tag/b2b-industrial-marketing) [brand strategy for B2B,](https://www.thereppgroup.com/tag/brand-strategy-for-b2b) [content marketing for industrials](https://www.thereppgroup.com/tag/content-marketing-for-industrials) Jun 24 2025 #### [Influence Is Your Edge: Why Mid-Size B2Bs Must Act Now](https://www.thereppgroup.com/influence-is-your-edge-why-mid-size-b2bs-must-act-now) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/influence-is-your-edge-why-mid-size-b2bs-must-act-now) [![SEO for B2B is dead](https://www.thereppgroup.com/hubfs/2025-06-Is%20SEO%20for%20B2B%20Dead.jpg)](https://www.thereppgroup.com/is-seo-dead-for-b2b) [SEO strategy for B2B industrial,](https://www.thereppgroup.com/tag/seo-strategy-for-b2b-industrial) [B2B industrial marketing,](https://www.thereppgroup.com/tag/b2b-industrial-marketing) [Search engines vs AI bots,](https://www.thereppgroup.com/tag/search-engines-vs-ai-bots) [B2B content marketing](https://www.thereppgroup.com/tag/b2b-content-marketing) Jun 20 2025 #### [Is SEO Dead for B2B?](https://www.thereppgroup.com/is-seo-dead-for-b2b) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/is-seo-dead-for-b2b) [![SEO industrial marketing and ROI](https://www.thereppgroup.com/hubfs/2025-04-SEO%20and%20ROI-4-27-2025.jpg)](https://www.thereppgroup.com/the-real-roi-of-seo-content-what-b2b-marketers-need-to-track) [SEMrush,](https://www.thereppgroup.com/tag/semrush) [hubspot for industrial,](https://www.thereppgroup.com/tag/hubspot-for-industrial) [SEO strategy for B2B industrial](https://www.thereppgroup.com/tag/seo-strategy-for-b2b-industrial) Jun 17 2025 #### [The Real ROI of SEO Content: What B2B Marketers Need to Track](https://www.thereppgroup.com/the-real-roi-of-seo-content-what-b2b-marketers-need-to-track) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/the-real-roi-of-seo-content-what-b2b-marketers-need-to-track) [![](https://www.thereppgroup.com/hubfs/2025-B2B%20market%20trends%20you%20must%20adapt.jpg)](https://www.thereppgroup.com/why-are-your-b2b-competitors-winning-online) [industrial digital marketing](https://www.thereppgroup.com/tag/industrial-digital-marketing) Jun 12 2025 #### [Why Are Your B2B Competitors Winning Online?](https://www.thereppgroup.com/why-are-your-b2b-competitors-winning-online) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/why-are-your-b2b-competitors-winning-online) [![SEO Strategy for B2B industrial](https://www.thereppgroup.com/hubfs/2025-04-SEO%20investment%20takes%20time%20for%20B2B.jpg)](https://www.thereppgroup.com/why-your-seo-investment-isnt-paying-off-and-how-to-fix-it) [SEO strategy for B2B industrial,](https://www.thereppgroup.com/tag/seo-strategy-for-b2b-industrial) [B2B industrial marketing](https://www.thereppgroup.com/tag/b2b-industrial-marketing) Jun 11 2025 #### [Why Your SEO Investment Isn’t Paying Off (And How to Fix It)](https://www.thereppgroup.com/why-your-seo-investment-isnt-paying-off-and-how-to-fix-it) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/why-your-seo-investment-isnt-paying-off-and-how-to-fix-it) [![B2B marketing strategies](https://www.thereppgroup.com/hubfs/Images_for_blog_posts/integrity-compass.jpg)](https://www.thereppgroup.com/b2b-marketing-strategies-are-broken-time-to-burn-the-playbook) [industrial marketing strategies](https://www.thereppgroup.com/tag/industrial-marketing-strategies) Jun 10 2025 #### [B2B Marketing Strategies Are Broken … Time to Burn the Playbook](https://www.thereppgroup.com/b2b-marketing-strategies-are-broken-time-to-burn-the-playbook) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/b2b-marketing-strategies-are-broken-time-to-burn-the-playbook) [![](https://www.thereppgroup.com/hubfs/2025-06-OpenAI-ChatGPT%20and%20HubSpot-1.jpg)](https://www.thereppgroup.com/why-hubspots-new-chatgpt-connector-changes-the-game-for-industrial-marketers-like-us) [industrial marketing stratey,](https://www.thereppgroup.com/tag/industrial-marketing-stratey) [marketing automation for industrial,](https://www.thereppgroup.com/tag/marketing-automation-for-industrial) [B2B content marketing](https://www.thereppgroup.com/tag/b2b-content-marketing) Jun 6 2025 #### [Why HubSpot's New ChatGPT Connector Changes the Game for Industrial Marketers Like Us](https://www.thereppgroup.com/why-hubspots-new-chatgpt-connector-changes-the-game-for-industrial-marketers-like-us) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/why-hubspots-new-chatgpt-connector-changes-the-game-for-industrial-marketers-like-us) [![using OpenAI Deep Research for B2B industrial marketing](https://www.thereppgroup.com/hubfs/Images_for_blog_posts/2025-03-OpenAI-DeepResearch.jpg)](https://www.thereppgroup.com/how-industrials-can-use-deepresearch-to-build-an-unbeatable-digital-moat) [B2B industrial marketing,](https://www.thereppgroup.com/tag/b2b-industrial-marketing) [B2B content marketing](https://www.thereppgroup.com/tag/b2b-content-marketing) Jun 5 2025 #### [How Industrials Can Use DeepResearch to Build a Digital Moat](https://www.thereppgroup.com/how-industrials-can-use-deepresearch-to-build-an-unbeatable-digital-moat) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/how-industrials-can-use-deepresearch-to-build-an-unbeatable-digital-moat) [![](https://www.thereppgroup.com/hubfs/Images_for_blog-Industrial-Marketer.com/disruptive_industrial_marketing_strategies.jpg)](https://www.thereppgroup.com/ai-isnt-a-tool...its-a-cultural-revolution-for-b2b-industrial-brands) [B2B industrial marketing,](https://www.thereppgroup.com/tag/b2b-industrial-marketing) [integrating AI into industrial marketing](https://www.thereppgroup.com/tag/integrating-ai-into-industrial-marketing) Jun 4 2025 #### [AI Isn’t a Tool...It’s a Cultural Revolution for B2B Industrial Brands](https://www.thereppgroup.com/ai-isnt-a-tool...its-a-cultural-revolution-for-b2b-industrial-brands) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/ai-isnt-a-tool...its-a-cultural-revolution-for-b2b-industrial-brands) [7](https://www.thereppgroup.com/author/tom-repp/page/7) [8](https://www.thereppgroup.com/author/tom-repp/page/8) [9](https://www.thereppgroup.com/author/tom-repp/page/9) [10](https://www.thereppgroup.com/author/tom-repp/page/10) [11](https://www.thereppgroup.com/author/tom-repp/page/11) #### Why Use The Repp Group?     #### Come On...Marketers We Can Do Better! 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