--- title: | Tom Repp (2) description: A passionate marketer attempting to change the way industrial marketers leverage the web as a growth-oriented, lead generation machine. (2) --- [![The-Repp-Group-Logo-2025-r2](https://www.thereppgroup.com/hs-fs/hubfs/The-Repp-Group-Logo-2025-r2.png?width=640&height=211&name=The-Repp-Group-Logo-2025-r2.png "The-Repp-Group-Logo-2025-r2")](https://www.thereppgroup.com) Open main menu Close main menu - [Tom Repp](https://www.thereppgroup.com/tomrepp) - [What We Do](https://www.thereppgroup.com/consulting) - [Resources](https://www.thereppgroup.com/publications) Open the submenu - [Content REPPliKator](https://www.thereppgroup.com/repplikator) - [REPPliKator Q&A](https://www.thereppgroup.com/repplikator-qa) - [Partners](https://www.thereppgroup.com/partners) - Industrial Marketers Ask Open the submenu - [What Are The Seven Infrastructure Pillers](https://www.thereppgroup.com/what-are-the-seven-infrastructure-pillars) - [What Is the Digital Moat?](https://www.thereppgroup.com/what-is-the-digital-moat-framework) - [What Are Large Language Models (LLMs)?](https://www.thereppgroup.com/what-are-large-language-models-llms-what-every-industrial-ceo-must-understand-now) - [What is Answer Engine Optimization (AEO)?: How AI Answers Are Quietly Rewriting Industrial Buying](https://www.thereppgroup.com/what-is-answer-engine-optimization-aeo-how-ai-answers-are-quietly-rewriting-industrial-buying) - [What is Generative Engine Optimization (GEO): Why Industrial Leaders Need to Know](https://www.thereppgroup.com/what-is-generative-engine-optimization-geo-why-industrial-leaders-need-to-know) - [Why B2B Industrials Aren’t Using the Web as a Channel to Market](https://www.thereppgroup.com/why-b2b-industrials-arent-using-the-web-as-a-channel-to-market) - [What Percentage Should Mid-size B2B Industrials Spend on Digital?](https://www.thereppgroup.com/what-percentage-should-mid-size-b2b-industrial-spend-on-digital) - [In the Digital Age, Does a Mid-Size Industrial Need to Rethink Their Brand Message?](https://www.thereppgroup.com/does-a-mid-size-b2b-industrial-need-a-great-brand-story) - [How Will the AI Revolution Effect B2B Industrial Marketing?](https://www.thereppgroup.com/how-will-the-ai-revolution-effect-b2b-industrial-marketing) - [How Long for Online Success for B2B Industrials?](https://www.thereppgroup.com/how-long-for-online-success-for-b2b-industrials) - [Should Mid-Size B2B Industrials Deploy Marketing Automation?](https://www.thereppgroup.com/should-mid-size-b2b-industrials-deploy-marketing-automation) - [Do B2B Industrials Need a Marketing Coach or Consultant?](https://www.thereppgroup.com/do-b2b-industrials-need-a-marketing-coach-or-consultant) - [Do B2B Industrials Need a Digital Marketing Agency](https://www.thereppgroup.com/do-b2b-industrials-need-a-digital-agency) - [As an Industrial Marketer How Often Should I Update Website](https://www.thereppgroup.com/how_often_do_i_need_to_upate_my_industrial_website) - [Do Mid-Size B2B Industrials Need to Embrace AI for Digital Marketing?](https://www.thereppgroup.com/do-mid-size-b2b-industrials-need-to-embrace-ai-for-digital-marketing) - [Contact Me](https://www.thereppgroup.com/contact-me) ## Your Competitors Are Becoming Easier to Find Than You Are. ##### Industrial buyers are changing how they discover and evaluate suppliers. [The Digital Moat™](https://www.thereppgroup.com/what-is-the-digital-moat-framework) helps turn your company's hard-earned expertise into the visibility, authority and trust needed to compete in an AI-driven world. ![](https://www.thereppgroup.com/hubfs/images/Tom-Repp-Front-page-transparent.png) [![](https://www.thereppgroup.com/hubfs/2026-03-digital%20marketing%20infrastructure%20meetingv2.png)](https://www.thereppgroup.com/marketing-is-no-longer-a-department.-it-competitive-infrastructure) [Industrial Internet Marketing,](https://www.thereppgroup.com/tag/industrial-internet-marketing) [B2B content marketing,](https://www.thereppgroup.com/tag/b2b-content-marketing) [digital marketing strategy for B2B,](https://www.thereppgroup.com/tag/digital-marketing-strategy-for-b2b) [brand strategy for B2B,](https://www.thereppgroup.com/tag/brand-strategy-for-b2b) [content marketing for industrials](https://www.thereppgroup.com/tag/content-marketing-for-industrials) Mar 13 2026 #### [Marketing Is No Longer a Department. It's Competitive Infrastructure](https://www.thereppgroup.com/marketing-is-no-longer-a-department.-it-competitive-infrastructure) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/marketing-is-no-longer-a-department.-it-competitive-infrastructure) [![industrial marketing is 15 years behind](https://www.thereppgroup.com/hubfs/Images%20for%20pillar%20pages/2023-05-Do%20I%20update%20my%20industrial%20website-05-29-2023.jpg)](https://www.thereppgroup.com/industrial-marketing-is-15-years-behind...why-thats-an-opportunity) [brand visibility,](https://www.thereppgroup.com/tag/brand-visibility) [brand strategy for B2B,](https://www.thereppgroup.com/tag/brand-strategy-for-b2b) [AI marketing for B2B industrials,](https://www.thereppgroup.com/tag/ai-marketing-for-b2b-industrials) [Digital Moat Framework](https://www.thereppgroup.com/tag/digital-moat-framework) Mar 13 2026 #### [Industrial Marketing is 15 Years Behind...Why That's an Opportunity](https://www.thereppgroup.com/industrial-marketing-is-15-years-behind...why-thats-an-opportunity) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/industrial-marketing-is-15-years-behind...why-thats-an-opportunity) [![The Repp Groups Digital Moat Framework](https://www.thereppgroup.com/hubfs/undefined.png)](https://www.thereppgroup.com/what-is-the-digital-moat-framework-1) [industrial brand strategy,](https://www.thereppgroup.com/tag/industrial-brand-strategy) [B2B content marketing,](https://www.thereppgroup.com/tag/b2b-content-marketing) [Digital Moat Framework](https://www.thereppgroup.com/tag/digital-moat-framework) Mar 12 2026 #### [What is the “Digital Moat Framework"?](https://www.thereppgroup.com/what-is-the-digital-moat-framework-1) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/what-is-the-digital-moat-framework-1) [![](https://www.thereppgroup.com/hubfs/2026-03-industrial%20brand%20clarity%20strategy.png)](https://www.thereppgroup.com/grow-in-the-ai-era-...-why-brand-clarity-comes-first) [Industrial branding,](https://www.thereppgroup.com/tag/industrial-branding) [B2B industrial marketing,](https://www.thereppgroup.com/tag/b2b-industrial-marketing) [industrial branding strategy](https://www.thereppgroup.com/tag/industrial-branding-strategy) Mar 11 2026 #### [Grow in the AI Era ... Why Brand Clarity Comes First](https://www.thereppgroup.com/grow-in-the-ai-era-...-why-brand-clarity-comes-first) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/grow-in-the-ai-era-...-why-brand-clarity-comes-first) [![](https://www.thereppgroup.com/hubfs/2026-03-strategic%20move%20to%20dominant%20your%20industrial%20niche.png)](https://www.thereppgroup.com/now-is-the-time-for-a-strategic-move-in-your-industrial-niche) [Inbound Marketing,](https://www.thereppgroup.com/tag/inbound-marketing) [industrial brand strategy,](https://www.thereppgroup.com/tag/industrial-brand-strategy) [B2B content marketing,](https://www.thereppgroup.com/tag/b2b-content-marketing) [how to brand for B2B](https://www.thereppgroup.com/tag/how-to-brand-for-b2b) Mar 11 2026 #### [Now Is the Time for a Strategic Move in Your Industrial Niche](https://www.thereppgroup.com/now-is-the-time-for-a-strategic-move-in-your-industrial-niche) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/now-is-the-time-for-a-strategic-move-in-your-industrial-niche) [![Industrial brands sound the same in the AI era](https://www.thereppgroup.com/hubfs/2026-03-Industrial%20Brands%20Sound%20the%20Same%20in%20the%20AI%20Era.png)](https://www.thereppgroup.com/why-industrial-brands-sound-the-same-in-the-ai-era) [B2B industrial marketing,](https://www.thereppgroup.com/tag/b2b-industrial-marketing) [B2B content marketing,](https://www.thereppgroup.com/tag/b2b-content-marketing) [brand strategy for B2B,](https://www.thereppgroup.com/tag/brand-strategy-for-b2b) [AI marketing for B2B industrials](https://www.thereppgroup.com/tag/ai-marketing-for-b2b-industrials) Mar 5 2026 #### [Why Industrial Brands Sound the Same in the AI Era](https://www.thereppgroup.com/why-industrial-brands-sound-the-same-in-the-ai-era) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/why-industrial-brands-sound-the-same-in-the-ai-era) [![](https://www.thereppgroup.com/hubfs/2023-10-Branding%20for%20B2B%20industrial%20is%20imperative.jpg)](https://www.thereppgroup.com/before-you-build-visibility-you-must-build-clarity) [B2B industrial marketing,](https://www.thereppgroup.com/tag/b2b-industrial-marketing) [marketing for industrial companies,](https://www.thereppgroup.com/tag/marketing-for-industrial-companies) [digital marketing strategy for B2B,](https://www.thereppgroup.com/tag/digital-marketing-strategy-for-b2b) [brand strategy for B2B](https://www.thereppgroup.com/tag/brand-strategy-for-b2b) Mar 5 2026 #### [Before You Build Visibility, You Must Build Clarity](https://www.thereppgroup.com/before-you-build-visibility-you-must-build-clarity) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/before-you-build-visibility-you-must-build-clarity) [![](https://www.thereppgroup.com/hubfs/2026-03-The%20Repp%20Group-Digital%20Moat%20FrameworkV2.png)](https://www.thereppgroup.com/a-digital-moat-around-your-industrial-brandthe-real-competitive-advantage) [David Meerman Scott,](https://www.thereppgroup.com/tag/david-meerman-scott) [B2B content marketing,](https://www.thereppgroup.com/tag/b2b-content-marketing) [brand strategy for B2B,](https://www.thereppgroup.com/tag/brand-strategy-for-b2b) [AEO (Answer Engine Optimization) for B2B,](https://www.thereppgroup.com/tag/aeo-answer-engine-optimization-for-b2b) [LLM and B2B industrial marketing,](https://www.thereppgroup.com/tag/llm-and-b2b-industrial-marketing) [The Repp Group B2B Content REPPliKator](https://www.thereppgroup.com/tag/the-repp-group-b2b-content-repplikator) Mar 3 2026 #### [A Digital Moat Around Your Industrial Brand,The Real Competitive Advantage](https://www.thereppgroup.com/a-digital-moat-around-your-industrial-brandthe-real-competitive-advantage) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/a-digital-moat-around-your-industrial-brandthe-real-competitive-advantage) [![](https://www.thereppgroup.com/hubfs/2026-03-The%20Repp%20Group-Digital%20Moat%20Framework.png)](https://www.thereppgroup.com/how-ai-is-reshaping-go-to-market-strategy-for-b2bs) [B2B content marketing,](https://www.thereppgroup.com/tag/b2b-content-marketing) [AEO (Answer Engine Optimization) for B2B,](https://www.thereppgroup.com/tag/aeo-answer-engine-optimization-for-b2b) [Generative Engine Optimization,](https://www.thereppgroup.com/tag/generative-engine-optimization) [AI Commerce is here for B2Bs](https://www.thereppgroup.com/tag/ai-commerce-is-here-for-b2bs) Mar 2 2026 #### [How AI Is Reshaping Go-To-Market Strategy for B2Bs](https://www.thereppgroup.com/how-ai-is-reshaping-go-to-market-strategy-for-b2bs) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/how-ai-is-reshaping-go-to-market-strategy-for-b2bs) [![](https://www.thereppgroup.com/hubfs/Images_for_blog_posts/digital%20moat%20for%20industrial%20marketing%20strategy.jpg)](https://www.thereppgroup.com/the-digital-moat-framework-for-industrial-leaders) [Industrial Marketing,](https://www.thereppgroup.com/tag/industrial-marketing) [AEO (Answer Engine Optimization) for B2B,](https://www.thereppgroup.com/tag/aeo-answer-engine-optimization-for-b2b) [Generative Engine Optimization,](https://www.thereppgroup.com/tag/generative-engine-optimization) [The Repp Group B2B Content REPPliKator](https://www.thereppgroup.com/tag/the-repp-group-b2b-content-repplikator) Feb 19 2026 #### [The Digital Moat Framework™ for Industrial Leaders](https://www.thereppgroup.com/the-digital-moat-framework-for-industrial-leaders) [Tom Repp](https://www.thereppgroup.com/author/tom-repp) [Read More](https://www.thereppgroup.com/the-digital-moat-framework-for-industrial-leaders) 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