Voice Search for Industrial Marketing: 3 Steps to Recognition

voice search for industrialVoice search for industrial on a mobile device is taking over your industrial marketing.

“Siri, show me websites for CNC bed mills”

“Alexa, show me instructions for vibration analysis for my large electric motors”

“OK Google, where can I find a used Falk speed reducer near me”

I am sure you have used voice search to find the “nearest pizza joint”, “fine Italian dining”, or “green outdoor sling chairs”.

Have you tried voice search for your industrial products or services?  Go ahead, pull out your smart device and ask about your own industrial products and services.

According to Google’s CEO 20% of all queries from mobile devices are voice activated. According to independent studies, 95% of voice recognition searches are accurate.

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Voice Search for Industrial Explodes: Industrial Marketers Fall Further Behind

voice search for industrial

Would you ignore 20% of your industrial buyers?

The latest marketing data from Google says that “20% of mobile queries are voice searches”,

WOW…as an industrial marketer officer you know things are changing. You agonize…“Would my marketing world please stop spinning?”

You would like to ignore the recent news from Google that voice search is exploding. Not possible, since you just used voice search to shop for bike rakes: “OK Google, find reviews for the best tray style bike rakes”.

Machine learning and voice assistants are taking over and as an industrial marketer you need to be prepared. Voice search for industrial is here.

As an industrial marketer, where do you begin?  How do I survive?

Relax.

Continue reading “Voice Search for Industrial Explodes: Industrial Marketers Fall Further Behind”