If you are involved in content marketing and have not heard of Marcus Sheridan you aren’t really involved in content marketing. Sorry.
Marcus Sheridan was on the verge of bankruptcy in the depths of the 2008 recession and found HubSpot and content marketing and embraced the concept of content marketing and inbound marketing in order to, literally, save his business and his home.
Marcus is now one of the leading evangelists for HubSpot, content marketing or inbound marketing…whatever you want to call it. (If you worry about the semantics, you miss the point: The Difference Between Content Marketing and Inbound Marketing: Industrial Marketers Need to Know )
Marcus is an evangelist because he made content marketing a culture at his “boring” business in Virginia…fiberglass swimming pools. His success is legendary.
Industrial marketers, B2B manufacturers and industrial suppliers can find the same success that Marcus has.
I caught up with Marcus in Kalamazoo this past week and asked him about his journey and how his success relates to my industrial marketing friends.
Enjoy! This interview is about 13 minutes…but well worth your time.