I have been encouraging our industrial customers for more than two years to build a corporate Linkedin “Profile”. I have encouraged them to embrace Linkedin as an efficient channel to industrial buyers…especially the younger ones.
The primary reason to use Linkedin is to “publish” your company’s blog posts. You do have a corporate blog, don’t you? As someone said recently, “A blog post is the fire, social media is the gasoline.” David Meerman Scott in his best-selling book, The New Rules of Marketing & PR, says, “Social media sure beats traditional advertising to get the word out.”
In an effort to get more marketers to leverage the industrial lead-generation-machine the web has given them, I recommend Learning Linkedin from the Experts from our friends at HubSpot.
DOWNLOAD now, Learning Linkedin from the Experts
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