Many industrial marketers can relate to using mobile apps to find the best local pizza, or the best Chinese carry-out. You use your smartphone to find a Holiday Inn Express while traveling.
How do the local businesses get noticed on the smartphone?
By becoming an content marketing machine.
The more content they publish, in the right places, the more their businesses get noticed…with revenue that follows.
I could not help but notice this blog post in Search Engine Journal, one of my standbys when it comes to online marketing resources. The title of the blog post is, How to Be a Local Content Machine & Build a Successful Business.
For the industrial marketer that would like to own his industrial niche, I recommend he read this article and substitute “local” with “industrial”. Then you become an industrial content marketing machine.
Also substitute the consumer related social media sites such as Facebook and Instagram with Linkedin and Linkedin Groups…maybe twitter.
Substitute Yelp and Trip Advisor with sites such as ThomasNet and GlobalSpec.
You now have the formula that will surely help you own your industrial niche just as the example where a local business owns his market by creating great content.
For more info on what The Repp Group can do for your industrial marketing & lead generation…CLICK BELOW