Discussions about industrial marketing strategy often begin with, “Do I need to update my website”. “I have heard a lot about content marketing for industrial. Do I need to do content marketing?” “What about mobile?” Or, “How can rank better with Google?” Etc. etc.
If you read this blog often you know that I am a huge fan of David Meerman Scott, best-selling author of the New Rules of Sales & Service, a must read of the savvy industrial marketer.
David Meerman Scott’s recent interview at The Microsoft Partner Network breaks down my typical responses to the questions above. Before you update your website, before you decide to do a blog, before you optimize for search engines, before you update for mobile…before you do anything, take these two critical steps.
- Understand what your industrial customers really want. (Do not assume you already know what they want. Interview them to find out.)
- Create content that helps them get what they want.
Don’t take my word for it.
Listen to a very informative podcast from David. Spend 10 minutes with the most influential marketer out there & figure out what the 2 most critical steps are to pump up your industrial marketing strategy.
For more info on what The Repp Group can do for your industrial marketing & lead generation…CLICK BELOW