The One, Absolute, Undeniable Skill Needed for the Industrial Marketer in the Digital Age

If industrial marketers are smart they would be wise to find someone in their company that has the VISION to compete in the digital age. So says Eric Schmidt and Jared Cohen in their new book, The New Digital Age, Reshaping the Future of People, Nations and Business.

blogging equals more leadsI was watching the CBS Morning News this morning.  I was struck by the opening “teasers”.  Eric Schmidt, the Executive Chairman of Google and Jared Cohen, the Director of Google Ideas were due up to talk about their new book, The New Digital Age, Reshaping the Future of People, Nations and Business.

I had read an Executive Summary of the book (I download wirelessly to my Nexus 7 with “1-Click” from Amazon right from my computer screen in my office)  I don’t believe there is anything truly ground breaking in Schmidt’s and Cohen’s book, other than a unique prospective from two of the most influential technologists in the world. For any business owner, investor, citizen, it makes sense to at least read the “Look Inside” feature on Amazon. It’s free.

As most information I digest, I do it through the lens of my business and my industrial marketing friends.

Even I, at an age where time rushes past like road signs on I-94. (My Mother & Father warned me.) Even I, a pretty savvy technology guy, was struck up-side the head with the reality of the speed at which our society and industrial internet marketing is changing…primarily due to the web.

“As global connectivity continues its unprecedented advance, many old institutions and hierarchies (this means you Mr. Industrial Marketer) will have to adapt or risk becoming obsolete, irrelevant to modern society. The struggles we see today in many businesses, large and small, are examples of the dramatic shift for society that lies ahead”- from The New Digital Age, Reshaping the Future of People, Nations and Business, Continue reading “The One, Absolute, Undeniable Skill Needed for the Industrial Marketer in the Digital Age”