That is, most industrial owners and B2B owners are between 45 and 70 years old and not up to speed with the digital channel. Many industrial owners and marketers lack the skills to create online content to attract leads…a skill that Google, and your buyers, now require.
Although out of the industrial market a bit, here is a podcast from my friend Bruce McDuffee about a niche construction company in St. Louis that increase their online leads…”because no one is doing it”
The approach described in the podcast mimics the same process we use at The Repp Group.
Listen to Bruce McDuffee from Manufacturing Marketing Institute and his guest and find out how to increased online leads by 700%…
Back when search engine optimization (SEO) was new to all businesses, I founded Market Pipeline in 2006. Our mission was to help industrial marketers navigate the choppy waters of the internet. We develop websites that were highly optimized for critical keywords…so our customers’ prospects could easily find specific webpages using product-specific keyword phrases…the beginnings of industrial content marketing.
Our, not-so-savvy, business owners were amazed at how the phone rang when prospects found their websites. The owners clearly were not digital natives and were in awe of the reach of new media marketing.
Then Google changed the rules and required industrial marketers to produce great content if websites were to remain on Google’s first or second page.
I still get the same question as I did back in the “old days”…2006.
“Tom, how do we rank in Google for our industrial products?”
Well…don’t take my word for it. Read the absolute authority on the web, Search Engine Journal. Search Engine Journal’s recent post outlines, in laymans’ language, how you get noticed on the web for industrial & B2B lead generation: