Increase B2B Lead Generation by 700%-Because No One is Doing It

B2B lead generation-new customersI often talk about the lack of online content for the industrial market & what a terrific opportunity it is for B2B lead generation.

That is, most industrial owners and B2B owners are between 45 and 70 years old and not up to speed with the digital channel.  Many industrial owners and marketers lack the skills to create online content to attract leads…a skill that Google, and your buyers, now require.

Need proof?

Although out of the industrial market a bit, here is a podcast from my friend Bruce McDuffee about a niche construction company in St. Louis that increase their online leads…”because no one is doing it”

The approach described in the podcast mimics the same process we use at The Repp Group.

Listen to Bruce McDuffee from Manufacturing Marketing Institute and his guest and find out how to increased online leads by 700%…

BECAUSE NO ONE IS DOING IT!

Continue reading “Increase B2B Lead Generation by 700%-Because No One is Doing It”

Industrial Lead Generation: Beat Your Rivals to the Best

industrial lead generation
CLICK HERE to find out how to beat your rivals to the best industrial leads

Let’s cut to the chase.

Industrial lead generation & B2B lead generation are difficult and changing fast… in age of search, mobile and social.

As an industrial President or CEO, all you are interested in, is top line growth and sales growth.

If you are an industrial marketer, all you are interested in…is one thing. Create industrial leads for your sales group.

CEO’s & Presidents and industrial marketers want to know:

Can the web really provide great marketing and top line growth?

The answers is YES.

Watch the video below and find your answers and where to begin.

Continue reading “Industrial Lead Generation: Beat Your Rivals to the Best”

Industrial Marketers Ask Me…How Do We Rank in Google?

industrial marketing and Google searchBack when search engine optimization (SEO) was new to all businesses, I founded Market Pipeline in 2006. Our mission was to help industrial marketers navigate the choppy waters of the internet.  We develop websites that were highly optimized for critical keywords…so our customers’ prospects could easily find specific webpages using product-specific keyword phrases…the beginnings of industrial content marketing.

Our, not-so-savvy, business owners were amazed at how the phone rang when prospects found their websites.  The owners clearly were not digital natives and were in awe of the reach of new media marketing.

Then Google changed the rules and required industrial marketers to produce great content if websites were to remain on Google’s first or second page.

I still get the same question as I did back in the “old days”…2006.

“Tom, how do we rank in Google for our industrial products?”

Well…don’t take my word for it.  Read the absolute authority on the web, Search Engine Journal.  Search Engine Journal’s recent post outlines, in laymans’ language, how you get noticed on the web for industrial & B2B lead generation:

Read 2017’s Four Most Important Ranking Factors, According to the SEO Industry Studies.

Face it…if you are to compete in the age of social, mobile and search, you need to master these fundamental, online, marketing elements:

  • Content
  • Backlinks
  • Mobile-friendly website
  • Other technical factors such as:
    • HTTPS encryption, H1 & H2 headings, anchor text, no intrusive pop-ups.

Go head… search for your industrial products.  Does your company’s helpful content & product information greet your prospects on the first two pages of Google?

Is your web site optimized for mobile?

For more info on what The Repp Group can do for your industrial marketing & lead generation…CLICK BELOW.