2 Questions Industrial Marketers Need to Ask About Featured Snippets

deer in the headlights for featured snippets

I know, I know…”What the heck are featured snippets?”, you ask.

In my mind, featured snippets or structured data is the largest opportunity out there for savvy industrial marketers to extend their brand into their respective industrial niches.

Hang in there with me…I wade into the weeds a little about structured data for industrial marketers.

I digress.

I had two phone calls this past week asking me about my last post. Apparently, my post got their attention. These individuals called me because they knew me personally, and both had similar questions. Their questions went something like this:

“Your last blog post got my attention. You mentioned the term “featured snippets” and I understand what they are because I see them every day. But I don’t know how to get our marketing crew to take advantage of the opportunity you spoke about in your blog?”

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Embrace 3 Goals to Crush Competitors Using Featured Snippets

Just imagine what your industrial brand would look like in a couple years if you achieved the following goals:

  • Became an online thought-leader for your industries’ most important topics
  • You reach #1 page rank in Google for each of your company’s products, services or industry topics
  • For each of your company’s most important topics, your company’s content was featured at the top of Google’s return page in featured snippet format or as some call it, Google’s answer box (See example below)

Google's featured snippet

Let me show you the why & how.

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Industrial Marketers Ignore Featured Snippet at Their Peril

 

First, to lay the ground work for my featured strategy, let me remind you of Google’s mission: “To organize the world’s information and make it universally accessible and useful.”

As the keeper of your company’s industrial marketing strategy and website, have you made your company’s products and services “universally accessible and useful?”

Stay with me for a couple minutes…

Continue reading “Industrial Marketers Ignore Featured Snippet at Their Peril”