I have done industrial content marketing for 5 years. I know what works and what does not work. I maintain the industrial marketers that start a quality content marketing strategy now, will build a digital moat around their businesses with competitive advantages. Most will need outside help to get there.
However, I believe the rewards will be significant for forward thinking industrial marketers.
But…it is tough. I always want to give my clients’ a dose of reality.
- Is the owner or C-suite on board with content marketing?
- If industrial content marketing does work, can they handle the RFQs and leads?
- Do they really have the resources to mount a content marketing strategy that resonates with buyers?
- Will they need outside help to get started with a quality effort?
- Etc, etc....
I know most of the “players” in the industrial content marketing “space” and monitor all their blogs. I noticed this one from Achinta Mitra, a terrific industrial marketing professional in the Houston area.