2 Questions Industrial Marketers Need to Ask About Featured Snippets

deer in the headlights for featured snippets

I know, I know…”What the heck are featured snippets?”, you ask.

In my mind, featured snippets or structured data is the largest opportunity out there for savvy industrial marketers to extend their brand into their respective industrial niches.

Hang in there with me…I wade into the weeds a little about structured data for industrial marketers.

I digress.

I had two phone calls this past week asking me about my last post. Apparently, my post got their attention. These individuals called me because they knew me personally, and both had similar questions. Their questions went something like this:

“Your last blog post got my attention. You mentioned the term “featured snippets” and I understand what they are because I see them every day. But I don’t know how to get our marketing crew to take advantage of the opportunity you spoke about in your blog?”

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