I have been an unyielding advocate of using online content to spread your brand message using the least expensive channel available…the web. Nobody realizes more than I there are still a ton of doubters in the industrial community. It is still difficult for me to believe there is even debate about the benefits of content marketing for industrial. Building your industrial brand using helpful content to help educate your prospects and customers using a channel that, virtually, reaches every potential customer on the planet is a no-brainer.
In today’s environment of marketing rebellion (i.e. prospects do not listen to promotional stuff anymore), building a strong personal brand using content from your key employees is critical as well.
I believe we are at a tipping point, of sorts, in the industrial market. Allow me to explain.
Think about it. When you visit a new prospect or interview a potential vendor, what do you do beforehand?
You look them up online…right?
Then why doesn’t your industrial company provide the visibility prospects and customers are begging for?
That goes for your top technical and sales employees as well. They need to be as visible as your corporate brand.